Five Reasons to Start an Online Community

Creating an online community – especially one on Follr.com! – can be so rewarding. One of the first steps is to get in the mindset of your target audience and define what it is you want he or she to gain from your community. Do you have special or unique knowledge someone can benefit from? Could you provide a new connection or idea for their business? In order to have an active and thriving group of members – or customers! – on your site, stay true to one of the reasons below.

  1. To Entertain

How many people spend a portion of their day reading blogs or visiting other social networks? I’ll tell you: everybody and their mother. People have long used the internet to relax, zone-out or just take a short break from work so use this fact to your advantage and create a community around perking up people’s downtime! Pick a favorite team, player or product as the launchpad for your community.

  1. To Boost Business

Giving your business a leg-up online is one of, if not THE, most popular reasons for starting an online community. Whether you choose LinkedIn, Facebook or a custom community platform like Follr, building an online presence for your business is a crucial – if not imperative – key to success.

  1. To Connect

One HUGE reason potential members join online communities is affirmation and praise. Completing the registration process and clicking “Join” means they want to be heard, appreciated and noticed for their accomplishments and accolades. Online communities for scholars, writers or more specific groups of achievers are great reasons to start or join and online community. Remember to engage with members directly and often!

  1. To Inspire

Another hot online community focus is self-help and improvement, especially fitness. In this current news era, happiness and mental health are more prominent than ever. Everyone wants to do what they can to better themselves. Offering a quick, easy and welcoming online group with which to do so is bound to have members flocking.

  1. To Fix a Problem

If I had a dollar for every time I looked online for a solution to a problem or a quick fix, I could probably retire! The Internet is so accessible that most people reach for the keyboard before the user manual. Establish an online community as an expert of something you love or create a question and answer forum for specific issues/needs – a sports team, a player, a fan community or group!

Why Pubs Are A Football Fan’s Best Friend

The famed 17th century diarist Samuel Pepys reportedly stated that ‘The Pub is the heart of England.’ Four centuries down the line, this relationship between the people and this focal meeting place has never been more important.

When it comes to football, this bond is elevated to a whole new level. Both the pub and football were traditionally the realm of the working man, so it stands to reason that the two would be intrinsically linked. It was a common place to meet and escape the grind of the working week, where the loosening qualities of alcohol and competitive sport formed a central part of social life.

Factory workers in the 1950s would finish their Saturday shifts and venture down for the 3pm kick off, finishing the day off with a few pints at the pub nearest the ground. Fast forward to the modern day and the role of the pub has become more encompassing, with punters starting and finishing the day in the boozer, win or lose. The whole Matchday experience now centres around the cult-like realm of the public house.

Throughout the testimony of a handful of fans and punters, The Heart of England, from COPA90 Stories, tells the story of this kindred relationship between the pub, football and the people who go there. From the greatest nights of their lives to the sadness of losing this experience through the Covid-19 pandemic, The Heart of England lets the fans tell how much this place means to the them

For more videos from COPA90 Stories, visit follr.com and find your official supporters club Website.

Film By: Nick Manser, Sam Lewis, and Rory Reames