Monthly Archives: April 2021

4 Easy Online Community Engagement Ideas

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Do you ever feel out-of-touch or disconnected with your online community? It can be difficult to feel connected to your online community in the same ways you feel connected with your physical community. Members need to not only feel like their input is valued, but also feel like they’re tapping in to a place of valuable content and information. In order to cultivate some of that same closeness and camaraderie, try one, two or all of these online community engagement ideas!

1. Caption Contest

It may seem silly, but think about it – no matter how old you are or what your interests may be, coming up with a funny or clever caption is hard to resist! Consider posting of photo of your pet checking out what you have cooking in the kitchen if you have a recipe or cooking group. Members with pets will relate to you, and they might even feel obliged to share a similar post in the future.

2. Give-Away

Everyone loves things that are free, especially if the thing being given away is of particular interest to your community members. Engage them by posting about a give-away. You could give away a favorite product of yours: say you have a community revolving around books and literature, give away a new copy of an old classic. Or it could simply be a piece of original poetry if your budget is tight. Encourage members to comment on the post to be entered and pick randomly 3-5 days later. Once you’ve found your winner, tag them in a follow up post to offer congratulations!

3. Internet “Scavenger Hunt”

This may sound daunting, but it’s really just a sneaky way to get your members visiting another one of your sites. Say you have a blog in addition to your online community. Engage your members by giving them 2 or 3 specific posts of yours to find and read, and ask them to prove they were successful by leaving a short comment on each. Who knows, you may even pick up a few more followers!

4. Controversial Question

This is a bit of a no brainer, but rookie online community builders can sometimes be afraid to rock the boat. What tentative community builders aren’t taking advantage of is the fact that we, as citizens of the internet, L.O.V.E. a good controversy. Pick a recent political or business-related scandal and post a link to an article summing it up. Don’t give hint as to where you stand on the issue, just encourage members to leave comments with their thoughts and opinions. Members will feel heard and perhaps you’ll learn something new!

If you have a chance to give one of these Online Community Engagement Ideas a try, let us know how it went! And feel free to share your own community engagement ideas!

Europe’s Footballing Elite Plans Breakaway League

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Source: Statista

The world of football, or soccer for our American readers, was rocked by an earthquake on Sunday, as twelve of the largest European clubs announced the formation of a breakaway league, that would effectively upend the current structure of the world’s most popular sport.

Named “European Super League” – no points for originality there – the new competition would permanently feature the twelve founding clubs, along with three more permanent members that have yet to be announced and five teams that could qualify each year. Playing in two groups of ten, followed by a knockout phase featuring eight clubs, the competition is designed to be played alongside domestic competitions, effectively replacing UEFA’s European club competitions, most importantly the Champions League. Among the twelve founding members are six English clubs (Arsenal FC, Chelsea FC, Liverpool FC, Manchester City, Manchester United and Tottenham Hotspur), three Spanish clubs (FC Barcelona, Real Madrid and Atlético Madrid) as well as three teams from Italy (Juventus, AC Milan and Inter Milan). According to Deloitte’s Football Money League report, all except for AC Milan are among the top 15 clubs in terms of revenue.

UEFA itself passed a sweeping reform of its most prestigious competition on Monday, that would bring the Champions League closer to a “super league” from 2024 on. Apparently, the new format didn’t please Europe’s biggest and richest clubs, however, who see themselves as drivers of the Champions League’s success, deserving of an even larger piece of the pie. As transfer fees and wages have risen to astronomic levels in recent years, clubs are forced to take on huge financial risks to finance their expensive squads, especially in light of the pandemic. Eliminating the specter of not qualifying for the lucrative Champions League would go a long way in mitigating these risks, and the guaranteed €300+ million each founding club would initially receive “to support their infrastructure investment plans and to offset the impact of the COVID pandemic” would sweeten the deal even further.

The announcement of the Super League has sparked a wave of backlash, both from fans around the world and from football’s largest governing bodies. In a joint statement, UEFA and the football associations from the affected countries condemned the new league as a “cynical project founded on the self-interest of a few clubs at a time when society needs solidarity more than ever.” It threatens that all clubs involved would be banned from domestic and European competitions and that their players could be denied the right to play for their national teams.