Record-Breaking September for ESPN Podcasts

Jumps Three Spots to No. 4 on Podcast Industry Rankings Report

New ESPN Investigates Debuts October 20

October 14th 2020 (ESPN Press Room) September was a month of breaking records for ESPN Podcasts as the combined podcast network of ESPN / ABC / FiveThirtyEight / National Geographic posted a new high audience of 9.3 million unique listeners. That represents an increase of 10% vs. August and 24% over September a year ago (ABC was not part of the total in 2019).

The network also hit a new high when it jumped three spots to No. 4 on the Podcast Industry Rankings Report. Of note, ESPN grew its audience while the top 10 producers averaged a 3% loss for the month.

ESPN Logo

Key podcast titles driving growth with an all-time record month in September:

  • NBA titles (The Lowe Post, Hoop Collective and The Woj Pod) up 140% versus a year ago
  • The Right Time with Bomani Jones up 134% versus a year ago
  • DC & Helwani up 94% versus a year ago
  • Fantasy Focus Football up 79% versus a year ago
  • The Dan Lebatard Show and LeBatard and Friends Network up 61% versus a year ago
  • Baseball Tonight up 58% versus a year ago

According to The Podtrac Podcast Category Audience Rankings, in September ESPN was home to 13 of the top 30 podcasts for unique audience, including seven of the top 15 and two of the top three (Fantasy Focus Football at No. 2 and The Dan LeBatard Show with Stugotz at No. 3).

In terms of total downloads, ESPN set a record with 50.1 million (up 45% from 2019) while the combined network of ESPN / ABC / FiveThirtyEight / National Geographic totaled more than ever with 67.3 (up 55% vs. 2019).

In addition, ESPN Daily, which celebrates its first anniversary October 21, has seen its audience nearly double since launch.

New ESPN Investigates Debuts October 20

ESPN will debut “The Running Man,” the latest podcast in its ESPN Investigates feed for investigative reporting on October 20. “The Running Man” is the story of an obscure former Olympian from Antigua and alleged serial sexual predator Conrad Avondale Mainwaring – and the 14-month ESPN investigation that brought him out the shadows. It’s the tale of more than 50 men who say that over the course of the past 40-plus years they were physically abused and mentally manipulated by their coach. And it’s the story of how they banded together, decades later, to find justice.

YouTube is King of Sports Highlights

Source: Statista

Sports have been largely successful in their restart from COVID-19 lockdowns in the U.S. Baseball and football have only had a few instances of positive cases associated with their restarts, while the NBA season officially ended with zero positive cases occurring in their socially distanced DisneyWorld bubble. With sports almost feeling like normal, data shows which social media outlet people are going to for their favorite highlights.

According to survey data collected by Ring Digital, YouTube remains the go-to social media platform for sports fans to watch highlights. With 53 percent of fans saying they visit YouTube for their highlights, that beats out other popular platforms like Facebook, Instagram and Snapchat with 45 percent, 30 percent and 16 percent, respectively. Other places fans watch their sports highlights are on TikTok, Twitter and Reddit.

Most social media platforms rose substantially in viewership since the last survey in 2017, with YouTube rising 10 percentage points and Instagram rising 13 percentage points. The only platform to fall was Facebook with a dismal 18 percentage point drop in sports fans viewing highlights on the platform.

YouTube Sports Highlights Infographic