Five Reasons to Start an Online Community

Creating an online community – especially one on Follr.com! – can be so rewarding. One of the first steps is to get in the mindset of your target audience and define what it is you want he or she to gain from your community. Do you have special or unique knowledge someone can benefit from? Could you provide a new connection or idea for their business? In order to have an active and thriving group of members – or customers! – on your site, stay true to one of the reasons below.

  1. To Entertain

How many people spend a portion of their day reading blogs or visiting other social networks? I’ll tell you: everybody and their mother. People have long used the internet to relax, zone-out or just take a short break from work so use this fact to your advantage and create a community around perking up people’s downtime! Pick a favorite team, player or product as the launchpad for your community.

  1. To Boost Business

Giving your business a leg-up online is one of, if not THE, most popular reasons for starting an online community. Whether you choose LinkedIn, Facebook or a custom community platform like Follr, building an online presence for your business is a crucial – if not imperative – key to success.

  1. To Connect

One HUGE reason potential members join online communities is affirmation and praise. Completing the registration process and clicking “Join” means they want to be heard, appreciated and noticed for their accomplishments and accolades. Online communities for scholars, writers or more specific groups of achievers are great reasons to start or join and online community. Remember to engage with members directly and often!

  1. To Inspire

Another hot online community focus is self-help and improvement, especially fitness. In this current news era, happiness and mental health are more prominent than ever. Everyone wants to do what they can to better themselves. Offering a quick, easy and welcoming online group with which to do so is bound to have members flocking.

  1. To Fix a Problem

If I had a dollar for every time I looked online for a solution to a problem or a quick fix, I could probably retire! The Internet is so accessible that most people reach for the keyboard before the user manual. Establish an online community as an expert of something you love or create a question and answer forum for specific issues/needs – a sports team, a player, a fan community or group!

Arsenal Supporters Club Websites on Follr

The Follr platform provides highly customizable Websites enabling sports fans and official supporters clubs to create a community-centered on a team, sport, person or shared interest and passion.

Each community Website aggregates real-time social media content and includes:

  • Marketing and communication tools
  • Ecommerce services
  • The ability to automate content sharing
  • An extensive event management feature set
  • Aggregated real-time content from multiple online sources
  • Discussion groups

Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.

Follr community Websites now have access to over 100,000 sport-related videos with content from the most heavily trafficked channels on YouTube and fan Podcasts. For Arsenal fans that includes video content from:

And podcasts from:

To find a full list of all content providers (as of September 30th) click here.

To find your local supporter’s club log in here.

To submit a request to have your favorite YouTube channel or podcast added to Follr please let us know.