Company achieves record new user growth for the fifth straight quarter as leading sports content sources are added
Wappingers Falls, NY (Wednesday, April 24th, 2019) Follr, Inc., a sports and fan-based SaaS (Software as a Service) company, today announced record new user growth for the fifth consecutive quarter; total new users increased by more than 77% versus the same period last year and March saw the highest number of monthly registrations ever recorded. The announcement follows record 2018 annual growth and is attributed in part to an increase in available sports content.
The Follr platform provides highly customizable Websites enabling fans and official supporters clubs to create a community centered on a team, sport, person or shared interest and passion. Follr additionally provides franchises, brands, media companies and organizations in the sports and entertainment industries with a broad suite of services that improve fan engagement, protect brand and increase revenues.
New Sports Content
Follr community Websites now have access to over 100,000 sport related videos with content from the most heavily trafficked channels on YouTube including NBC Sports, ESPN, Sky Sports and the BBC. Soccer focused channels include COPA90, Soccer AM, F2Freestylers, talkSPORT and Football Daily.
With the increase in fan-generated content, Follr has also added video content from some of the most popular fan channels online including AFTV, 100PercentChelsea, The Anfield Wrap, The United Stand and Chris Cowlin.
Podcasts are available from broadcasters including BBC 5 Live, Men In Blazers and fan favorites 93:20, Red Voices, A Bergkamp Wonderland, The Fighting Cock and Broad and Hotspur.
The company continues to add and source new content.
Marketing
A combination of daily sports blog content, social media marketing of partner content and a national ad campaign, “So You Call Yourself a Fan?” have also contributed to the growth.
The company focuses on sports, primarily soccer, and provides highly customized Websites for official supporters clubs detailing meeting points and serving as the richest single source of information about one team online. Each community Website aggregates real-time social media content and includes:
- Marketing and communication tools
- Ecommerce services
- The ability to automate content sharing
- An extensive event management feature set
- Aggregated real-time content from multiple online sources
- Discussion groups
Follr Global, a white label version of the platform, is also available to brands and sports franchises providing a multi-layered account management tool that:
- Protects their brand
- Ensures ownership of fan data
- Enables supporters clubs to reach a broader market and fan-base
- Increases exposure and reach of marketing content and media
- Makes administration and communication easier
- Collects detailed fan demographics
- Accesses currently latent revenue through paid subscriptions/membership options
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011 located in California and New York. Follr is a SaaS platform centered on products that “Reinvent the Fan Experience”.
Follr Communities provide vibrant, social groups to engage fans around a franchise, brand, individual, team or organization.
Follr Profile Websites allow individuals, companies and brands to tell a story using a combination of personal or corporate information and real-time social media content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.
The Follr network provides users with the ability to create, find and join Follr Communities, connect with like-minded fans and see content from other members.
Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.
Contact:
Follr, Inc.
(888) 201-5160
info@follr.com
