Monthly Archives: May 2018

Follr Adds Guardian Football Video Content!

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Guardian FootballWe are excited to announce the addition of video content from The Guardian Football.

The Guardian is a British daily newspaper owned by the Scott Trust. Their Website won the Best Newspaper category three years running in 2005, 2006 and 2007 Webby Awards, beating (in 2005) The New York Times, The Washington Post, The Wall Street Journal and Variety. For six years in a row it has been the winner of the British Press Awards for Best Electronic Daily Newspaper. The site won an Eppy award from the US-based magazine Editor & Publisher in 2000 for the best-designed newspaper online service. The website is known for its commentary on sporting events, particularly its over-by-over cricket commentary. Their Football YouTube channel has generated almost thirty million views.

Follr is constantly looking to add top quality sports content from fans, teams and commentators. Fan (user) generated content is particularly popular – we will be making many more announcements over the next few weeks about new content we will be adding. All of the Guardian Football video content is now automatically added to supporters club Websites on the Follr platform.

Here is an example, a behind the scenes video of a Birmingham City Football Club derby. Note, the video contains strong language.

Nike’s Still on Top of the Sneaker World

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Source: Statista

Contrary to what their name might suggest, basketball, tennis and running shoes are in no way confined to courts and tracks these days. Athletic footwear, less formally known as sneakers, can be found anywhere from boardrooms to fashion runways and companies such as Nike and Adidas are making billions feeding the sneaker frenzy.

With annual footwear sales of $21.1 billion, Nike is still number 1 in the global sneaker market, even if Adidas has recently gained some ground on the U.S. sportswear giant. Having risen from an enterprise licensing Japanese running shoes for the American market, Nike quickly developed a name of its own in the 1970s when some of the company’s most iconic silhouettes were introduced.

Interestingly some of the models released in the 1970s are still among Nike’s most popular shoes today. The sneaker market is probably unique in the way that it is constantly moving between innovation and nostalgia with shoes designed in the 1970s and 1980s still selling equally well or, in many cases better than shoes featuring state of the art technology.

Sneaker Infographic