Community Building: 3 Basics for a Solid Foundation for Success

To succeed in social media at any level means having a clear understanding of a few of the essential pre-game rules as well as the rules of engagement.

Our focus on the success of our community, and your community, is a top priority for us here at Follr, and in helping you succeed we want to offer tips, tricks, techniques and basics that will help you build a sustainable community and encourage interaction and growth.

The series begins today with 3 basics for building a foundation for success with your community, via social networks and the “rules of engagement”.

Success Starts with the Basics and a Solid Foundation
If you want to be ready for success with a Follr Communities Website, then you have to have a good foundation to build from. Whether you have been using social networking for years or are new to the digital world, it is important to learn the basics, or have a refresher course on what they are.

3 Basics for Building a Foundation for Success

  1. Understand the “Why”
    Before you can focus on the how, you need to have a basic understanding of the why. What this means is “Why are you here?” Just as with any good business plan you need to have an objective or a mission statement. Stop rolling your eyes, and realize that it actually helps maintain focus on the goal of being active in social networking and building your community.

    Spend time considering your purpose and objectives for the community you have built, be sure to write the ideas down. Brainstorm, don’t be afraid to make a long list and then narrow down the focus. If you start with the end in mind it often helps you figure out how to begin and gain momentum.

  2. Determine the “Which”
    Once you understand the Why, you need to figure out the “Which” meaning what networks or platforms work best for your purpose and to attain the goal you identified in the “Why” section. Determining which are the ideal platforms for your community, will help you achieve traction and community growth, as well as quality interactions.

    Being on the bleeding edge won’t necessarily help you – it’s not a race to be first, it’s a marathon of focus and engagement in the right places. If you are consumer focused you want to go where you will find your target demographic, your new audience. Take time to research platform use and study the most successful users, that will help you understand whether the platform will give you a good return for your time. Investing time in the wrong platform will negatively impact you costs in time and resources, be focused and efficient.

  3. Connect the “Distribution Points”
    The purpose of engaging on social networks for a budding community, or any entity, is to build relationships that will lead people back to you community, which is your home-base. Your Follr Community Website is Website 3.0 – it’s the new black and most fashionable way to provide information and encourage interaction. Consider it your hub, the social networks you select to engage on should all be connected back to your community and included in your social wall and links.

    Create the social network accounts, customize the profiles are you are nearly ready. Be consistent with user names on the various platforms, a unified identity is powerful. Then begin linking it all back to your Follr Community website. Next you will need to set up the social sharing feature so that your new posts and content are pushed out to the networks you just connected.

    You’re nearly ready to go…

Join us for the next post in this series to continue connecting the dots and bringing it all together for the most success with your Follr Communities Website.

Your success is our priority. We make it simple so you can focus on what matters, building your community.

Take your Follr Communities Website to the next level with upcoming coaching and webinars for our members. Make sure you watch for your Follr updates with information on upcoming enhancements and new features. Don’t have a community yet? Build your own, it’s Free and Fun!

Follr Features – Your Personal Profile Website

The Follr platform boasts many features – over the next few weeks we will be focusing on many of them starting with your personal Profile Website.

A Follr Personal Website is the single best way to represent yourself online. Tell your story, share your passion and thoughts, advance your career and build your network, all in real time.

It contain your links, content and background curated by you into a single location, a compelling presentation of who you are, told your way.

Digital Identity

For more information log into your account and start adding content today!

How To Use Follr To Organize Events

Follr adds significant value to supporters clubs events enabling fans to connect during, after and before the game at no cost!

Our solution consists of three interwoven components:

Follr Event Management Components

Add Event Details

The event organizer creates an event (date, time, location, description) plus optional link to external details (e.g. third-party ticket solution).

Follr Event Management Details

Invite Fans

An attendee list can be uploaded.

Follr Event Management Invite Attendees

Attendees Create a Free Follr Site

Registration takes just minutes providing detailed information for valuable pre-event connections.

Follr Event Management Follr Site

Sign Up Activity

Attendees indicate Confirmed, Maybe or Declined (hopefully that means they are watching the game at home…). The organizer receives update emails for immediate event interest feedback.

Follr Event Management Sign Up Activity

Matchmaking

The event organizer can proactively make introductions via the event management system.

Follr Event Management Matchmaking

Messaging

Emails can be sent at any time to fans.

Follr Event Management Messaging

Follr Event Management

Everything you need to add value to your next event!

Follr Event Management

For more information please contact us.

Follr Feature – Professional and Personal Tags

The ‘Follr Tag’ feature allows you to not only describe yourself personally and professional but also to search and connect with a far broader range of people using very specific criteria.

Having logged into your account simply click on ‘Connections’ and then ‘Finder’:

Follr Digital Identity

Your search results are only as good as the quality of tags entered so make sure that for your own account and profile Website you enter as much information as possible and choose your tags (professional and personal) thoughtfully; this is also how others will find you.

Have questions we didn’t answer?  Want to know more? Ask us!

Not All Email Signatures Are Created Equal

A picture tells a thousand words or so they say 🙂

In the this case the pictures highlight the huge difference in Cheryl Ritchie’s (Southern Maryland Real Estate) email signature. This is the before shot:

Before

Before

And here is the after:

After

After

To see Cheryl’s Profile Website go to:

http://follr.me/GoldenResults

Nice job Cheryl! 🙂

This Is How To See 100% of Your Teams Social Media In One Place

A favorite feature among supporters clubs is the Follr Social Wall because it places all of your teams social media content in one place. As a result you save time by not having to visit multiple social networks to see all the news and happenings.

Set up takes seconds. Select your Community and click on ‘Edit’ and then ‘Social Media’:

Follr Social Media Aggregation

Then simply add links to social networks:

Follr Social Wall

and click ‘Save Changes’ – you will then see content from multiple social networks, beautifully displayed, in real time. It works if you are a Premier League Fan:

Tottenham Social Media

or an NFL fan:

New England Patriots Social Media

or just love yourself a blazer!:

Men In Blazers Social Media

If you questions just let us know!

Follr Releases New Digital Identity Website

We are very pleased and excited to announce that we have released an entirely new marketing Website that better articulates our suite of Digital Identity products.

Digital Identity

What is Digital Identity? It has been described as “the sum of all digitally available information about an individual” but it’s much more than that as described on the new Website.

Follr products include:

Follr Business – a local and mobile enabled, social media based Website solution without the need for technical or marketing expertise. Aggregating your brand’s Digital Identity, it is a suite that represents the sum of everything online about your business and brand.

Follr Personal – aggregates all digitally available information about an individual making it available via one, short, domain name. Simultaneously a social résumé, marketing aggregator and online business card, Follr Personal represents the whole you.

Follr Community – helps associations, professional bodies, membership groups and societies better serve their members and students while simultaneously leveraging their network to reach a broader market.

For more information see the Follr Website.