Three Types of (Digital) Lies

One of the most popular Follr features is ‘tags’.

Tags are a powerful way to build a valuable network, find new clients, employees and new work. If someone is looking for an accountant, a Website designer or plumber they can search for that tag and see a list of people or businesses listed in order of highest Follr score.

But what if people add inaccurate tags about themselves? Worse, what if someone, dare I say it, outright lies about their professional or personal experience of interests?

In the following TED video Jeff Hancock explains why he believes the anonymity and searchability of the Internet, plus the permanence of information online, encourages honesty and may even keep us honest.

He adds:

“When it comes to lying and what we want to do with our lives I think we can go back to Diogenes and Confucius and they were less concerned about whether to lie or not to lie and more concerned about being true to the self. I think this is really important. Now, when you are about to say or do something, we can think ‘Do I want this to be part of my legacy, part of my personal record?’ Because in the digital age we live in now, in the networked age, we are all leaving a record.”

And so fits Follr…

The Currency of the New Economy is Trust

In the following excellent TED.com video Rachel Botsman, a ‘social innovator who writes, consults and speaks on the power of collaboration and sharing through network technologies’, talks about “collaborative consumption.”

Rachel explains:

“At it’s core it’s about empowerment. It’s about empowering people to make meaningful connections, connections that are enabling us to rediscover a humanness that we have lost somewhere along the way by engaging in marketplaces [] built on personal relationships versus empty transactions.”

She adds:

“We have wired our world to share, swap, rent, barter or trade just about anything. [] Collaborative consumption is creating the start of a transformation in the way we think about supply and demand but it’s also a part of a massive value shift underway where instead of consuming to keep up with the Jonesy’s people are consuming to get to know the Jonesy’s. But the key reason why it’s taking off now, so fast, is because every new advancement of technology increases the efficiency and the social glue of trust to make sharing easier and easier.”

Rachel is essentially describing Follr Community Websites when she talks about the need for a “complete picture” a “real-time stream [] that will live together in one place.” As she points out “The future’s going to be driven by a smart aggregation” adding “ultimately, when we get it right, [] capital could create a massive, positive disruption in who has power, trust and influence.”

She adds:

“In the 21st century new trust networks and the reputation capital they generate will reinvent the way we think about wealth, markets, power and personal identity in ways we can’t yet even imagine.”

We can imagine it, it’s at the heart of everything that Follr represents. You can find Rachel’s book on Amazon and while you wait for it to be delivered I hope you enjoy the video then start to create your own community base with Follr.

Our Digital Lives and a Question; When People Search For You Online, What Do They Find?

When you search online do you find what you want? I’m guessing the answer is ‘yes’ but the fact is you don’t. Let me share a little known secret that might change your answer; you get to see what Google and Facebook (and increasingly many other companies) think you want to find.

What does that mean? It means that if I search for your name online I see different information than you do, even if we do exactly the same search. Companies filter what you see and that can result in a very biased view of the world. That’s a scary consideration especially when it comes to how you are presented online.

If you haven’t already ‘googled‘ yourself you should. If you haven’t already setup a Google Alert on your name (and your company and your products and your competitors) you should. More importantly you need to create a hub that accurately represents your story, told the way you want it to be told.

In the following brief TED.com video Eli Pariser, author of “The Filter Bubble,” talks about how personalized search might be narrowing our worldview: