“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

Deborah Gonzalez

Deborah Gonzalez

Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr we can see that, in March, most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.

“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

Deborah Gonzalez

Deborah Gonzalez

Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr we can see that, in March, most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.

Privacy – Does it Really Matter?

Stephen Fells

Stephen Fells

Increasingly, especially when discussing Digital Identity and social media, the issue of privacy arises. One common objection I hear is “I don’t want everyone to know my information” and when I hear this statement I can’t help but feel that it’s an overly simplistic view of things. Is it?

I admit I get a little frustrated when people simply repeat what others say without giving it some personal thought. I suspect that in many cases this is exactly what is happening when people throw out this particular objection especially when it is combined with ever fashionable commentary trashing social networks. The real vitriolic criticism is aimed at Facebook (one gentleman I met referred to Facebook as “privacy cowboys”) and Twitter (“I just don’t get it” – same guy).

I know this won’t be popular but I think these opinions are more than overly simplistic, I think they are naive. To conversationally put privacy into a box is natural because we humans like things in boxes but the truth is privacy, like many things, is gray. Let me give you an example.

If I asked you “How much did you earn last year?” you would, quite understandably, tell me it’s none of my business. But if your financial adviser or accountant asked exactly the same question you would answer it without hesitation. Same question, different relationship. Two things matter in this instance; control (you want control over who sees your information) and value (you need to benefit from the exchange).

This particular example could be criticized, your annual salary isn’t freely available online, but I think it’s valid because we can extend it to lots of other personal ‘data’. Do you want to share all your vacation photos with everyone? Who is ‘everyone’? Just Facebook “friends” or anyone that can access Google? Do you know all of your online contacts equally? Would you share those same vacation photos, especially that morning shot of you on the beach in a swim suit drinking a Bloody Mary, via LinkedIn?

I could ask many, many more questions like this and they would all make my point. As you actually begin to think about privacy and what information you want to share you will reach the following conclusions:

  • You don’t want to share all information with all people but you do want to share some information with all people.
  • For an increasing number of people a lot of information about them is already online.
  • You are willing to give up very personal information and will waive all privacy if the return is worthwhile.
  • Privacy is gray.

Let’s take this a step further. Have you ever ‘googled’ yourself? Consider that whatever you find is also what everyone else finds. And when they see or read it they will form an opinion about you that might be good or might be bad. They will decide how ‘technical’ you are, how much you know about marketing, how professional you are. Perhaps they will even form an opinion about your very character. And it doesn’t matter if their opinion is right or wrong, it’s their opinion and they will act (or not) on it. As a result the data that is available about online you today impacts you today.

Again, at the heart of the issue is control; we all need to be able to control who gets what information, or at least feel like we control that information. And the more personal that information the more control we want over it. So privacy isn’t good vs. bad, right vs. wrong or sharable vs. private. Like many things it’s relative. In fact privacy, at that moment of an online search, is a non-issue because people will form an opinion not only on what they do see about you but what they don’t see. Just consider Sam Fiorella. He didn’t get a marketing job because he didn’t have an account with Klout.

When I hear people ‘in the know’, especially social media guru’s, speakers, trainers and coaches, talk about the importance of privacy I can’t help but think of the following quote made by Red, Morgan Freeman’s excellent character in my favorite movie Shawshank Redemption:

“I know what *you* think it means, sonny. To me it’s just a made up word. A politician’s word, so young fellas like yourself can wear a suit and a tie, and have a job.”

And so to this video from John Seely Brown, independent co-chairman of the Deloitte LLP Center for the Edge. In the video he interviews John Henry Clippinger, CEO of ID3, on social data privacy standards that foster a social media ecosystem built on trust and value creation. The question is do you see enough value to share more information with a wider, possibly global, audience knowing that information already impacts you?

My position is that privacy does matter, sometimes, and (with apologies to Red for the misquote) you need to either get busy sharing or get busy dying.

Follr Releases Community Platform

Wappingers Falls, NY (May 22nd, 2014) Follr, Inc., a SaaS (Service as a software) company today announced the release of “Follr Communities“, a collaborative social media based platform that significantly extends the existing Follr product suite.

Follr Logo

The product enables clubs, groups or organizations to create an online community looking to engage members, students, employees or individuals around a common interest, product, brand or shared passion. As a single point of entry members of each Follr Community can organize events, market, communicate, share content and network.

Stephen Fells

Stephen Fells

“Follr Communities is a significant enhancement to our platform and a natural extension of our focus on providing a better way for people to connect,” said Stephen Fells, Follr CEO and Co-Founder adding “Networking of any type is now predominantly an online activity. As this move takes place Follr Communities serves as the solution for all forms of collaboration, something specific social silos fall short on.”

Follr Communities can be customized to match any brand or style and members have access to advanced features including:

  • Rich profiles – Members can create highly detailed Websites encouraging richer, more human connections. The profiles also help with online reputation management, pre-event networking and serve as an online resume.
  • Events – Members can create, manage and run events of all sizes within a community.
  • Automated Social Media – Social media content is distributed to multiple online marketing channels.
  • Social Wall – The Follr Social Wall ensures members see real time social media content from every marketing channel ensuring they never miss a tweet or post again.
  • Enhanced Chats and Messaging – News feed, threaded discussions and rich messaging functionality enhance community engagement.
  • Flexible Membership – Public, private or paid options are available enabling subscription communities with a revenue share for administrators.
  • Photos and Documents – Members can share photos and documents within their community.

“Follr Communities provides a feature set that will better support existing online groups especially with the rich data provided by Follr profiles,” stated Follr Founder and Product Lead Mark Wayman. He added “In doing so it appeals to a broad audience of online community members who are not served by existing simpler solutions.”

The company is seeing schools, universities and colleges build communities as a collaboration tool for students while causes, charities and not-for-profits are spreading their message and raising funds. Entertainment brands looking to build on and increase fan engagement can leverage Follr Communities as a hub for outreach while corporations looking to improve internal and external communication or more effectively administer projects will benefit. The company will be releasing additional features to Follr Communities over the remainder of the quarter.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based business and personal networking products.

Follr Communities provide vibrant, social groups and event management tools to engage anyone around a membership, club, group, shared passion or interest.

Follr Profile Websites enable individuals, companies and brands to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. They are personally branded Websites used as an initial point of contact and represents an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create and edit their Follr Profile Website and Follr Community. It additionally facilitates improved networking while providing access to millions of jobs.

The combination of Follr products uniquely provide “a better way to connect”™.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
Stephen Fells – CEO
(888) 201-5160
steve@follr.com

Follr Releases New Digital Identity Management Platform

Completely redesigned software product replaces Follr Digital Identity Websites administration system and rolls out significant feature enhancements.

Emeryville, CA (March 14th, 2012) Follr, Inc., today announced the release of a new version of their digital identity management product, a free Web based SaaS (Software as a Service) platform. The announcement follows a record increase in registrations, up 78% in February versus January and initial first quarter registrations up 51% versus the fourth quarter 2011.

The enhanced platform is available across all three company products; Follr Solo, Follr Community and Follr Business allowing the company to reach the widest possible audience. Follr’s digital identity Websites organize and aggregate an individual’s online information making it accessible via one memorable Website address.

This is third major announcement this year following the February release of Follr Community prefaced by a January announcement about the release of Follr Business. Follr Community helps associations, professional bodies, membership groups and societies better serve participants, grow member base and generate revenue. Follr Business is aimed at helping corporations leverage employees and staff to promote and protect the company brand while simultaneously driving online traffic to official marketing channels like Facebook business pages and Twitter. It also addresses human resource and compliance issues.

The new platform has been built with a focus on feature extensibility. The release includes detailed privacy controls, enhanced networking, contact grouping, improved search, tighter Facebook integration, more control over content and the ability to add documents.

Users can also add personal, professional, certification and language based tags which connections are able to endorse. Once a tag has been vouched for it increases users Follr score, a metric that makes you more visible within Follr. The Follr score is also used to prioritize internal Follr search results.

Mark Wayman

Mark Wayman

“The release of a new platform allows us to roll future features out quickly and easily,“ stated Follr Co-Founder, Mark Wayman adding “We are now working on the next set of features including enhanced designs, engagement (via social gaming mechanics), custom domain names and the integration of social influence tools Klout, PeerIndex and Kred.”

Paying subscribers have access to an expanded number of features including detailed analytics for both their external digital identity site and internal profile, the ability to add documents, add more Twitter and RSS feeds, customization options, increased reporting on profile visitors and the ability to add more tags. International addresses are also supported for the first time allowing the company to explore global growth.

Stephen Fells

Stephen Fells

“The social web is changing human communication but online silos like Facebook, Twitter and LinkedIn do not and have will accurately represent a person’s complete digital identity. As a result there is a move towards an ever increasing number of niche social networks,” said Stephen Fells, Follr CEO and Co-Founder adding “This evolution is one reason why Follr, via our hundreds of social profiles, ensures personal digital identities are fully represented.”


About Follr, Inc.:

Follr, Inc. is a software company founded in 2011. With offices in California and New York Follr provides Digital Identity Websites to individuals and corporations. A Digital Identity Website provides a list of profiles (Facebook, LinkedIn, Google+, Twitter, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users.

It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations.

Contact:

Stephen M. Fells – CEO/Co-Founder
(845) 223-1729
http://follr.me/steve