“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

Deborah Gonzalez

Deborah Gonzalez

Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr we can see that, in March, most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.

Follr Featured on Huffington Post

We are happy to share the following article from the Huffington Post “The Tech That’s Revolutionizing Football Fandom” written by Tina Mulqueen.

huffington-post-logo

The article quotes Follr founder Mark Wayman:

“There has always been a huge disconnect between how fans and teams connect, and social media has, in many ways, muddied the water,” says Follr founder, Mark Wayman. “Follr has been built by fans for fans and it addresses an enormous opportunity by creating authentic relationships while additionally helping sports franchises protect their brand, have their message reach larger audiences, and access currently untapped revenue.”

To read the article in its entirety click here.

Leveraging Technology To Power Online Communities

In the following video, from the Flight to Freedom event held in San Diego, CA, Follr CEO Stephen Fells discusses how Follr technology is powering online communities and helping organizations distribute content while protecting brand and generating revenue.

The event, for entrepreneurs, investors and philanthropists “is designed to enhance collaboration between the vibrant entrepreneurial community in Bay Area and other groups around the world.”

Flight To Freedom Small

Information about this years Flight To Freedom event will be posted shortly. In the interim click here.

If I Google Your Name Right Now What Will I See?

Stephen Fells

Stephen Fells

More importantly, what will I think?

It’s not a matter of if you are googled (or binged or yahooooooooood!) it’s a matter of when. Let’s be real; someone, an employer, a client, a potential client and the NSA ( 😉 ) has already used a search engine to research you. So the question that needs to be asked; what did they see?

If you are job hunting, search engine results could (and increasingly do) determine if you get a job. It’s no secret that companies are using social media as part of the recruitment process. As Fox points out:

“It used to be that job candidates were judged on their resume, cover letter and references before the in-person interview. But now with social media, job candidates are being fully examined before even stepping foot into a human resources department”

Digital IdentityIt’s also no secret that résumés are less effective. In a January 2012 Wall Street Journal article Christina Cacioppo (of Union Square Ventures) stated:

“A résumé doesn’t provide much depth about a candidate. We are most interested in what people are like, what they are like to work with, how they think.”

How do Union Square Ventures find out “what people are like” and “how they think”? They “asked applicants to send links representing their ‘Web presence’, such as a Twitter account or Tumbler blog.”

An important fact to consider is that opinions about your professionally ability and personal character are being formed using your Web presence. How can you protect yourself? Some people simply opt out. They have decided that not engaging in the social Web will somehow protect them. Unfortunately it’s not as simple as that. Google’s own Chairman Eric Schmidt points out in his April 2013 book “The New Digital Age”:

“The true cost of remaining anonymous might be irrelevance.”

The good news is that you can protect yourself and shape those opinions. Here’s the proof; search for me and you will see my Follr Digital Identity Website is top of Google, number one organically. I’m OK with LinkedIn and Facebook coming in second and third because they represent part of my story (albeit a siloed portion of the whole thing). The important thing though is that you, Christina Cacioppo, Eric Schmidt and everyone else sees my version of my story:

Google Results

Still don’t think this is important? Schmidt has been very public on just how important this subject is:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results”

He adds:

“The shift from having one’s identity shaped off‐line and projected online to an identity that is fashioned online and experienced off‐line will have implications for citizen, states and companies as they navigate the new digital world. [] Your online identity in the future is unlikely to be a simple Facebook page; instead it will be a constellation of profiles, from every online activity.”

Cacioppo was hired “After she complied a profile comprising her personal blog, Twitter feed, LinkedIn profile, and links to social-media sites Delicious and Dopplr, which showed places where she had traveled.” so let’s be really real. If you haven’t searched for your name online you need to now! And no matter what you find start telling your story today with Follr.

Follr To Sponsor Flight 2 Freedom 4.0

We are pleased to announce that Follr is once again sponsoring “Flight 2 Freedom!”

The event, for entrepreneurs, investors and philanthropists “is designed to enhance collaboration between the vibrant entrepreneurial community in Bay Area and other groups around the world.” Follr CEO, Stephen Fells, has spoken at previous events.

Flight 2 Freedom Logo

The event, which is being held in San Ramon, CA on August 26th, is organized by George and James Salter of Blossom Ventures. The company works with well-managed companies that need growth capital or strategic advice regarding potential acquisitions or the sale of their businesses. They focus on innovative technologies or approaches to products, systems and services from businesses that have the potential for both superior investment returns and meaningful community impact.

George explains:

“We believe that the success of the region is due to the open communication between academics, entrepreneurs, government officials, financiers and other specialists. We plan to propel the story along in an efficient manner by pre-planning private meetings and group introductions within a general networking format. All the invitees will be instant contributors that want to see the entrepreneurial and philanthropic communities grow. “

You can find more information by clicking here and watching this video from last years event:

“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

Deborah Gonzalez

Deborah Gonzalez

Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

Leveraging Technology To Power Online Communities

In the following video, from the Flight to Freedom event held in San Diego, CA, Follr CEO Stephen Fells discusses how Follr technology is powering online communities and helping organizations distribute content while protecting brand and generating revenue.

The event, for entrepreneurs, investors and philanthropists “is designed to enhance collaboration between the vibrant entrepreneurial community in Bay Area and other groups around the world.”

Flight To Freedom Small

Information about this years Flight To Freedom event will be posted shortly. In the interim click here.