The football world, myself included, reacted with anger and dismay in February as Claudio Ranieri, manager of reigning Premier League champions Leicester City, was sacked. Despite the club being in the midst of a major drop in form, the board’s decision was seen by most as being very cynical. As the well-worn saying goes though, football is a results business.
Since the appointment of Craig Shakespeare, the Foxes have won every game, scoring 13 goals along the way. During the last five Premier League games under Ranieri, the champions lost every match and didn’t manage to find the net at all. Ranieri will remain in the hearts of Leicester fans forever for what he achieved last season, but what matters most in the here and now is avoiding relegation and, well, maybe winning the Champions League…
This chart shows the ten most recent Premier League results of Leicester City as of 5 April 2017.
The MLB season 2017 has just begun. There are going to be 162 games played by 30 teams. At total of six major league organizations will pay a luxury tax for exceeding the $195 million salary level. With a new collective bargaining agreement set to go into effect, there have never been more teams subject to the tax. In the past years the MLB’s luxury tax revenue has gone up quite a bit already.
This chart shows Luxury Tax payments* by Major League Baseball teams (in million U.S. dollars) until 2016
All football fans can think of a time when their team’s chances in a game have been extinguished by a red card. A game can flip on its head on the back of a rash challenge, but also as the result of a rash refereeing decision. The modern game moves so quickly, with officials having to make massive decisions in tiny amounts of time. The infographic below looks at analysis by CIES Football Observatory showing the top flight leagues in Europe with the highest number of red cards per game for the season so far.
This chart shows the average number of red cards per match during the 2016/2017 season, by national top-flight league.
When Super Bowl LI kicks off on Sunday, only a small fraction of those who are going to be watching will be so lucky as to be inside the NRG Stadium in Houston. With secondary market ticket prices starting at around $2,000, attending the game is not exactly a cheap affair. But make no mistake, it doesn’t take the secondary market to spend this kind of money to attend a sporting event.
As our chart illustrates, premium tickets for premium sporting events easily break an average fan’s annual ticket budget. According to Statista’s Digital Market Outlook, an average attendee of sporting events in the United States, one who ordered at least one ticket online, spent an average of $224 on online ticket purchases in 2016.
To find out more about the growing online ticketing, please refer to our complimentary market report “eServices: Event Tickets”.
This chart compares ticket prices for major sporting events to an average fan’s annual budget for online ticket purchases.
When Super Bowl LI kicks off on February 5, the NFL championship won’t be the only title that’s on the line. With more than a hundred million viewers glued to the TV in the U.S. alone, marketers and advertisers will compete for the unofficial title “Most Memorable Super Bowl Spot”.
Since 2007, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.4 million to $4.8 million, making it by far the most expensive time slot U.S. television has to offer – a 30-second spot during the Academy Award ceremony is less than half the price. It’s a price that brands are willing to pay though. Last year, Super Bowl TV ad spend in the U.S. amounted to $445 million when including pre- and post-game programming. According to Kantar Media that is roughly equivalent to the combined ad revenue of the four major broadcast networks in an average week.
In return for their investment, advertisers not only get a huge audience (111.9 million viewers in 2016) but an audience that sticks around: during the 2013 Super Bowl, only 0.7 percent of the audience tuned away during commercial breaks. The average tuneaway rate during regular TV programming is five times as high. Consumers tend to pay special attention to Super Bowl ads, as agencies typically try to honour the prestigious occasion with especially witty and often funny ads.
This chart shows TV ad rates during the TV broadcast of the Super Bowl in the United States from 2007 to 2016.
With an eye to the concept of ‘brain drain’, the chart below looks at how many active Hall of Fame coaches there have been in the NFL from 1985 to 2015. The number has reduced over the years from six in 1985 to just one (future) Hall of Famer in 2015 – Bill Belichick. The infographic also shows the ‘best of the rest’ for each year as assessed by Greg Bedard of Sports Illustrated.
Manchester United may currently be languishing in sixth place in the real Premier League but when it comes to Facebook, they’re way out in front. Statista has collated the number of ‘likes’ each club has into an alternative league table, finally giving United fans a little something to cheer about.
This chart shows Premier League teams ranked by Facebook page likes in December 2016.
A new survey from the Harris Poll suggests that alcohol and sport are indelibly intertwined. People who watch sport live in the stadium or at home on television are highly likely to enjoy the action with some form of alcoholic beverage. Interestingly, some sports involve higher levels of consumption than others with American football at the very top.
84 percent of U.S. adults reported that they drink alcohol while watching American football on TV with 83 percent hitting the bar during a live event. People are less likely to indulge themselves at a tennis game, though alcohol consumption rates are still high with 67 percent of people drinking during a live event.
This chart shows the percentage of Americans consuming alcohol while watching the following sports on television or live.