The Future of the Sports Fan Infographic

Performance Communications recently published this infographic detailing ‘The Future of the Sports Fan’ – you will see it contains some interesting and funny data 🙂

The data is based on “an in-depth look at the make-up of fan bases, the motivations behind fandom and distils the key trends affecting fan behaviour.”

To see a full size version of this graphic click here and to see the article click here.

The Future of the Sports Fan Infographic

America’s Most Wanted Sneaker Brands

Nike has recently rebuilt the self-lacing sneakers Michael J. Fox wore in his movie classic “Back to the Future II”. The actual consumer version called HyperAdapt 1.0 is set to be released Nov. 28. While not all sneakers are such intricate gadgets they certainly have become one of the most favored fashion accessory of today.

As our infographic shows, Nike is America’s most shopped for sports shoe brand. According to our Statista Survey Sports Brands US the brand named after the Greek goddess of victory has a rather comfortable lead with 47 percent of respondents saying they bought a pair in the past 2 years. The German brand Adidas comes second and New Balance makes third place.

This chart shows the share of customers who bought sport shoes by following brands in the last 2 years in the U.S. (in percent)

Infographic: America's Most Wanted Sneaker Brands | Statista
You will find more statistics at Statista

Follr Releases New Community Features!

Follr New FeaturesSeveral new community features are up and running on Follr.com. With this latest release, communities can be created – and grow! – more easily. New capabilities include, among others, a more streamlined “joining” experience, more opportunities for customization by administrators, and engagement tools that make it easier than ever to communicate and connect with members. Four of the most game-changing features are described below.

  1. Custom Content

Community administrators can now add custom HTML to the content and sidebar areas of the community page. This means easy-breezy embedding of content from other sites. (Think YouTube, banner ads, Strava, etc.)

  1. Member Invitations

Inviting members to join your community is as easy as sending a quick email. Simply enter email addresses – or upload a whole list! – and Follr will check for duplicate or invalid emails before queuing up a default email for administrators to review and customize if they wish. Invites can also be sent via Facebook, Twitter, LinkedIn or Google+. As soon as invites are sent, admins can see progress on their dashboard.

  1. Messaging

Administrators can also direct message one, several, or all members at once via Follr’s new engagement capability. This is convenient for updating all members on important developments, starting private conversations, or connecting/introducing two or more members. Administrators can also authorize other members to use this messaging capability via an email request.

  1. Activity Digest

Follr will send a weekly engagement email to all members summarizing that week’s activity. The email will highlight community progress, popular content and interactions etc. This is a great way for members to be reminded of what they’re missing each week. And should there be a slow week with no activity, no email will be sent to avoid annoying, empty emails.

Visit Follr.com now to get started and let us know what you think of these new features!

Fool-Proof Guidelines for Online Community Building

Online Community Guidelines FollrBuilding an online community – whether it’s for your business, special interest, religious group, or even your child’s little league team – can seem like a constant uphill battle. If you’re struggling with your online community, or if you just want a few tips on how to enhance yours, we’ve got your all-you-need-to-know, comprehensive-yet-concise guide to online community building here. You’ll find tips on how to get started, what and when to post, and how to retain members/followers.

 

Getting Started

–               Once you’ve chosen your platform get to know the site by clicking around to other members’ profiles and communities. Take note of what you like and what you don’t like, a.k.a. learn from others’ mistakes.

–               Decide who your target audience is and don’t divert from it. Focus directly on this group of people and start following key prospective members on twitter and other social media outlets.

–               Search relevant hashtags and see what others are talking about around your topic or interest. This will tell you the kind of content you should start posting and discussing once you have your community up and running.

–               Keep in mind that building a following of members is not a one-time job. Keep searching and following, keep joining conversations and continue to invite key prospective people to your community. Shoot for one new active member per day.

–               Once you have a small community of members, start connecting them! Search their profiles for skills or interests they might have in common and encourage them to communicate with one another. If your followers see you as a connector who wants to help build their reputation and career, they’ll be more inclined to do the same.

–               When you get stuck, take a peek at this great list of Online Community Building Resources.

Posting & Engagement

–               Post content between 3-5 times per day and always once at the very least (yes, even if you’re on vacation!). Members want to see consistency and commitment.

–               Post original content – a link to your most recent blog post or, a conversation starter, etc. – at least once every other day, and post other relevant content often. Just make sure the source is credible and you’ve read the article in its entirety first.

–               ALWAYS respond to a member’s contribution with a thoughtful and gracious response.

–               Keep in touch with members who may become less active over time. Reach out and ask about a project their working on or a life event.

–               Frequent and meaningful Engagement is the key to scoring and retaining members. Keep at it no matter what and always be positive.

Member Retention

–               Offer thought-provoking content related to your topic of interest or business. Your goal is to make your community a staple of their online experience.

–               Try one of these 4 Online Community Engagement Ideas and see which one(s) your members respond to best.

–               Be candid. Put yourself out there. Tell the truth. Give members something they can relate to. They’ll feel more connected and feel drawn to keep checking in every once in a while to see what’s new.

Good Luck with your new online community!

Leveraging Technology To Power Online Communities

In the following video, from the Flight to Freedom event held in San Diego, CA, Follr CEO Stephen Fells discusses how Follr technology is powering online communities and helping organizations distribute content while protecting brand and generating revenue.

The event, for entrepreneurs, investors and philanthropists “is designed to enhance collaboration between the vibrant entrepreneurial community in Bay Area and other groups around the world.”

Flight To Freedom Small

Information about this years Flight To Freedom event will be posted shortly. In the interim click here.