Our Digital Lives and a Question; When People Search For You Online, What Do They Find?

When you search online do you find what you want? I’m guessing the answer is ‘yes’ but the fact is you don’t. Let me share a little known secret that might change your answer; you get to see what Google and Facebook (and increasingly many other companies) think you want to find.

What does that mean? It means that if I search for your name online I see different information than you do, even if we do exactly the same search. Companies filter what you see and that can result in a very biased view of the world. That’s a scary consideration especially when it comes to how you are presented online.

If you haven’t already ‘googled‘ yourself you should. If you haven’t already setup a Google Alert on your name (and your company and your products and your competitors) you should. More importantly you need to create a hub that accurately represents your story, told the way you want it to be told.

In the following brief TED.com video Eli Pariser, author of “The Filter Bubble,” talks about how personalized search might be narrowing our worldview: