The World’s Highest-Paid Female Athletes

Source: Statista

Tennis is one of the few sports in the world with equal prize money between the sexes (at least at Grand Slam level), which is a big part of the reason the sport has dominated Forbes’ list of the highest paid female athletes. But the list has shown some signs of more diversity in terms of disciplines over the past years – compared to the 2020 and 2023 editions, which feature nine tennis players out of the ten highest-earning female athletes.

Polish player Iga Swiatek topped the list of the highest-paid female athlete last year, with almost $24 million in estimated total income earned on and off the court. Chinese-American skier Eileen Gu and fellow tennis player Coco Gauff follow behind, both with earnings topping $20 million in 2023. While Gu’s price money was negligible due to an injury, the athlete was able to bring in big bucks nevertheless in deals with brands like Mengniu Dairy and Anta in China as well as Louis Vuitton and Victoria’s Secret in the Western World. Gauff also made more money off the court than on it, appearing as the face of Baker Tilly, Bose and UPS while also promoting for Marvel.

The discrepancy between on-court performance and off-the-field earnings also affected several other tennis players due to injuries, maternity breaks and partial retirement – like in the cases of Venus Williams, Naomi Osaka and Emma Raducanu.

The list also included gymnast Simone Biles in 2022 and 2021, who ranked 16th in 2023. More former non-tennis entries are South Korean golfer Jin Young Ko and Indian badminton player P.V. Sindhu in 2021.

None of the highest-paid female athletes made the top 50 in Forbes’ most current edition of the highest-paid athletes list which looked at earnings between May 2022 and April 2023.

Infographic: The World's Highest-Paid Female Athletes | Statista

The Highest-Paid Athletes of All Time

Source: Statista

The fact that Michael Jordan is one of the most fascinating athletes of all time was once again demonstrated last year, when the joint ESPN/Netflix documentary series The Last Dance captured the attention of tens of millions of viewers around the world. The global popularity of Air Jordan, the athlete, the icon, the brand has paid a healthy dividend over the years, turning Jordan into a billionaire and the highest-paid athlete of all time.

That’s according to a recent report published by Sportico, a digital platform covering the $500 billion sports industry. According to Sportico, Jordan’s inflation-adjusted career earnings amount to $2.62 billion, with a large chunk of that money coming from the ever-flowing license payments from Nike. In the fiscal year ended May 31, 2021, the Oregon-based sportswear giant sold merchandise worth $4.7 billion under the Jordan brand, with MJ’s annual take amounting to more than $100 million according to estimates from Forbes.

Jordan is not the only basketball player in the top 10, with his heir-apparent LeBron James ranked 7th with career earnings of $1.17 billion. Interestingly, three golfers made the top 5 on Sportico’s list, with Tiger Woods the only athlete besides Jordan to crack the $2 billion threshold. Soccer superstars Cristiano Ronaldo and Lionel Messi are also featured in the top 10, alongside with Roger Federer, Floyd Mayweather and Michael Schumacher, who was injured in a tragic skiing accident in 2013 and whose current medical condition is unknown to the public.

The Highest-Paid Athletes of All Time