Covid-19 Has Cost Europe’s Top Soccer Clubs Billions

Source: Statista

UEFA has released the twelfth edition of The European Club Footballing Landscape report which has provided an in-depth insight into how the pandemic has impacted all tiers of European soccer. The research projects that top clubs are set to lose some €7.2 billion in revenue. Of that figure, €3.6 billion is expected to be lost from gate receipts, €2.4 billion will be lost from sponsorship and commercial deals, while €1.2 billion worth of broadcasting revenue will also be lost.

This actually represents the lowest range estimate and losses could end up being as high as €8.2 billion. Despite the devastating impact of the pandemic which also led to 210 million fewer matchday supporters, UEFA states that overall interest in European club soccer remains higher than ever. As well as that, record television viewing figures, record numbers of new club investors and a rebound in club web traffic all point to a bright future when stadiums open their doors again.

Covid-19 Has Cost Europe's Top Soccer Clubs Billions

How Has COVID Impacted Revenue For Europe’s Top Football Teams?

As reported in the 24th edition of the Deloitte Football Money League (‘DFML’):

“The COVID-19 pandemic has provided an impetus for clubs to rethink and recalibrate their wider strategic objectives and business models to ensure a strong recovery from the current situation. In particular, the focus on both internal and external digital capabilities has necessarily accelerated as digital interaction quickly became the dominant way in which clubs could engage with their staff and fans.”

Just how much has the pandemic impacted teams revenue? The following chart provides more detail.

For the full report click here.

Football Teams Change In Revenue Infographic