In the following excellent TED.com video Rachel Botsman, a ‘social innovator who writes, consults and speaks on the power of collaboration and sharing through network technologies’, talks about “collaborative consumption.”
“At it’s core it’s about empowerment. It’s about empowering people to make meaningful connections, connections that are enabling us to rediscover a humanness that we have lost somewhere along the way by engaging in marketplaces  built on personal relationships versus empty transactions.”
“We have wired our world to share, swap, rent, barter or trade just about anything.  Collaborative consumption is creating the start of a transformation in the way we think about supply and demand but it’s also a part of a massive value shift underway where instead of consuming to keep up with the Jonesy’s people are consuming to get to know the Jonesy’s. But the key reason why it’s taking off now, so fast, is because every new advancement of technology increases the efficiency and the social glue of trust to make sharing easier and easier.”
Rachel is essentially describing Follr Community Websites when she talks about the need for a “complete picture” a “real-time stream  that will live together in one place.” As she points out “The future’s going to be driven by a smart aggregation” adding “ultimately, when we get it right,  capital could create a massive, positive disruption in who has power, trust and influence.”
“In the 21st century new trust networks and the reputation capital they generate will reinvent the way we think about wealth, markets, power and personal identity in ways we can’t yet even imagine.”
We can imagine it, it’s at the heart of everything that Follr represents. You can find Rachel’s book on Amazon and while you wait for it to be delivered I hope you enjoy the video then start to create your own community base with Follr.