Three Types of (Digital) Lies

One of the most popular Follr features is ‘tags’.

Tags are a powerful way to build a valuable network, find new clients, employees and new work. If someone is looking for an accountant, a Website designer or plumber they can search for that tag and see a list of people or businesses listed in order of highest Follr score.

But what if people add inaccurate tags about themselves? Worse, what if someone, dare I say it, outright lies about their professional or personal experience of interests?

In the following TED video Jeff Hancock explains why he believes the anonymity and searchability of the Internet, plus the permanence of information online, encourages honesty and may even keep us honest.

He adds:

“When it comes to lying and what we want to do with our lives I think we can go back to Diogenes and Confucius and they were less concerned about whether to lie or not to lie and more concerned about being true to the self. I think this is really important. Now, when you are about to say or do something, we can think ‘Do I want this to be part of my legacy, part of my personal record?’ Because in the digital age we live in now, in the networked age, we are all leaving a record.”

And so fits Follr…

Follr Features – Your Personal Profile Website: Timeline

The Follr Timeline features allows you to tell your story in the most unique way!

Timelines gives others a far deeper understanding of who you are, what you’ve done and why connecting with you matters. Talk about your favorite team, a special memory, your life story or all of the above.

Digital Identity

For a live example visit:

For more information log into your account and start adding content today!

Follr Features – Your Personal Profile Website

The Follr platform boasts many features – over the next few weeks we will be focusing on many of them starting with your personal Profile Website.

A Follr Personal Website is the single best way to represent yourself online. Tell your story, share your passion and thoughts, advance your career and build your network, all in real time.

It contain your links, content and background curated by you into a single location, a compelling presentation of who you are, told your way.

Digital Identity

For more information log into your account and start adding content today!

Who Are You Online?

The following graphic was highlighted on the Australia Communications and Media Authority (ACMA) Website in their “Who are you online?” post.

The post highlights details from the interesting white paper “Managing your digital identity – Digital footprints and identities research Short Report 1.”

They suggest the following strategies to help take control of your online identity:

1. Conduct a personal identity audit to understand:

  • who the information is shared with
  • what the information will be used for
  • whether the personal data is discarded once it is not required
  • if the personal information has commercial value, is the trade-off worth it?

2. Use privacy enhancing tools.

3. Be informed about how to protect your digital privacy.

One place to start that is Follr. Create your Profile Website today by clicking here.

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Will You Take The Blue Pill or The Red Pill?

Stephen Fells

Stephen Fells

Whether you love or loath science fiction you have to give it credit for preempting technological advances.

So here’s a quick quiz using a sci-fi stalwart; Star Trek. Can you name the modern day equivalent for these four Star Trek gadgets?

Star Trek Gadgets

If you said mobile phone (‘Handheld communicator’), GPS (‘Transporter Console’), Bluetooth (‘Communications Earpiece’) and iPad (‘PADD’ or ‘Personal Access Display Device’) you get full marks!

You have to love the app that makes your iPad look like a PADD. Now that’s backward compatibility 🙂

What I find most fascinating is that Star Trek originally aired almost 50 years ago! Which makes me wonder; what other sci-fi based prophetic claims can we expect to come true?

One episode of the 1997 TV series ‘The Outer Limits’ (“Stream of Consciousness“) is an interesting blend of science and fiction; specifically it centers on a world where people are connected to a network and can access all information via an electronic implant. Crazy? Perhaps not; British scientist Kevin Warwick reportedly experimented with a similar thing in 1998, only a year after “Stream of Consciousness” aired. Also consider that 10 years ago the US Food and Drug Administration (FDA) OK’d this type of technology and that we think nothing of pacemakers, a technology that keeps many people alive. Lastly I’ve seen the term ‘body Internet’ used several times. One use suggests implants can report insulin levels, via the Internet, to researchers (and ultimately doctors) to improve diabetes treatment.

Human Head BarcodeWe are at the very beginning of an historical change in the evolution of human communication – the way we connect has altered, the game has new rules and that change creates enormous opportunity. The combined advent of the social Web and mobile technology allows us to fulfill the innately human desire to belong and connect like never before. Individuals, businesses, brands and communities, in every part of the world, are increasingly sharing where they are, what they are doing and what they are thinking. This is taking place in real time and to an unlimited number of people via the new and inherently viral Internet. By leveraging countless layers of connections a single message is now magnified and exposed to a global audience. The world has changed.

But as we see and hear each other in a whole new light, as the world becomes increasingly connected, it is ever more complex and new problems are created. With more people now on Facebook than existed on the planet two hundred years ago, with generations sharing the minutia of their daily existence and with an abundance of choices in how to connect and circulate information there is a sense of confusion.

We now live in a world where our grand children will know significantly more about us than we will ever know about our parents and this raises questions. How will our message, our very identity, perhaps even our legacy be interpreted? The social Web provides a mechanism for global free speech but it has individuals concerned about just what information is available about them online. It has companies wondering how to control brand integrity, how to keep corporate information secure and how to effectively market via multiple new channels.

And these problems impact a worldwide audience. As we acknowledge these concerns we recognize the need to organize and represent every person and every organization simply and accurately.

Of course we are decades away from being able to mentally download instructions on how to fly a helicopter but is it crazy to imagine that computers will control aspects of our life? When will your reputation be impacted by what you say and do on the Internet?

Another question to consider; Brian Solis, “globally recognized as one of the most prominent thought leaders and published authors in new media”, states “Social influence is one of the hottest trends in social media” so at what point will your Klout score impact your ability to get a job? Is a resume useless?

Matrix Red Pill Blue PillI think these questions are rhetorical and aren’t based on a prophetic claim; you are already connected to a network, in fact many networks, and your daily existence increasingly depends on that fact. This isn’t science fiction, it’s the here and the now. Many are blind to it, others confused by it, some simply refuse to acknowledge it. Morpheus, what do you think?

“Unfortunately no one can be told what the [future] is, you have to see it for yourself. This is your last chance. After this there is no turning back. You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.

Remember, all I’m offering is the truth, nothing more. Follr me…”

Follr Releases New Digital Identity Website

We are very pleased and excited to announce that we have released an entirely new marketing Website that better articulates our suite of Digital Identity products.

Digital Identity

What is Digital Identity? It has been described as “the sum of all digitally available information about an individual” but it’s much more than that as described on the new Website.

Follr products include:

Follr Business – a local and mobile enabled, social media based Website solution without the need for technical or marketing expertise. Aggregating your brand’s Digital Identity, it is a suite that represents the sum of everything online about your business and brand.

Follr Personal – aggregates all digitally available information about an individual making it available via one, short, domain name. Simultaneously a social rĂ©sumĂ©, marketing aggregator and online business card, Follr Personal represents the whole you.

Follr Community – helps associations, professional bodies, membership groups and societies better serve their members and students while simultaneously leveraging their network to reach a broader market.

For more information see the Follr Website.