Due to some players kneeling during the national anthem to protest police brutality against black people in the United States and the subsequent hostile response from the president, the NFL has been dominating headlines recently. The issue is highly politicized, with opinions largely split down party lines. In fact, as a survey by Morning Consult shows, it has become one of the most polarizing brands in the country.
When looking at favorability, the NFL enjoys a net score of 38 percent among Clinton voters. When subtracting the share of Trump voters giving a negative rating from those giving a favorable one, the result is a score of -24 percent. For Republican voters, this makes it one of the least popular brands, with only CNN and the New York Times receiving a lower score in this list -28 percent and -25 percent, respectively.
Unsurprisingly, the most polarizing brand is Trump Hotels. With a 99 percentage point difference, Trump voters recorded a net favorability of 48 percent, while the hotels count as one of the least-liked brands among Democrats with a net score of -52 percent.