America’s Most Polarizing Brands

Source: Statista

Due to some players kneeling during the national anthem to protest police brutality against black people in the United States and the subsequent hostile response from the president, the NFL has been dominating headlines recently. The issue is highly politicized, with opinions largely split down party lines. In fact, as a survey by Morning Consult shows, it has become one of the most polarizing brands in the country.

When looking at favorability, the NFL enjoys a net score of 38 percent among Clinton voters. When subtracting the share of Trump voters giving a negative rating from those giving a favorable one, the result is a score of -24 percent. For Republican voters, this makes it one of the least popular brands, with only CNN and the New York Times receiving a lower score in this list -28 percent and -25 percent, respectively.

Unsurprisingly, the most polarizing brand is Trump Hotels. With a 99 percentage point difference, Trump voters recorded a net favorability of 48 percent, while the hotels count as one of the least-liked brands among Democrats with a net score of -52 percent.

Most Polarizing Brands Infographic

NFL Edges Towards A Full House In London

Since 2013, the NFL has played at least two games per season across the pond in London. The 90,000 capacity Wembley Stadium has played host to the likes of the Miami Dolphins, the Pittsburgh Steelers and the Dallas Cowboys in front of thousands of spectators there to get a taste of the live American football experience.

Attendance figures for these International Series games have been strong and are rising gradually. Over the three games in 2015 the average turnout in London was 83,877 and the most recent game was also sold out.

This chart shows the average attendance of NFL games in Wembley Stadium, London from 2013 to 2015.

Infographic: NFL Edges Towards A Full House In London | Statista
You will find more statistics at Statista

Do Patriots Fans Prefer Mercedes or Chevy? The Fascinating Side of Sports Marketing.

Do Patriots fans prefer a Mercedes or a Chevy? Marketers, especially around powerful ad opportunities like the Super Bowl, ask this type of question all the time and getting the answer right or wrong can have enormous ramifications.

According to Adweek:

“The Trade Desk found fans of the Carolina Panthers and Kansas City Chiefs to be more family-oriented, showing a higher interest in family vehicles. He said that might mean those games are a good time to show more ads related to those types of products.”

This fascinating infographic provides more information about the marketing side of sports, the NFL specifically:

Source: Adweek

NFL Fans Marketing Infographic

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The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.