Do Patriots fans prefer a Mercedes or a Chevy? Marketers, especially around powerful ad opportunities like the Super Bowl, ask this type of question all the time and getting the answer right or wrong can have enormous ramifications.
According to Adweek:
“The Trade Desk found fans of the Carolina Panthers and Kansas City Chiefs to be more family-oriented, showing a higher interest in family vehicles. He said that might mean those games are a good time to show more ads related to those types of products.”
This fascinating infographic provides more information about the marketing side of sports, the NFL specifically:
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About The Trade Desk:
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.