If I Google Your Name Right Now What Will I See?

Stephen Fells

Stephen Fells

More importantly, what will I think?

It’s not a matter of if you are googled (or binged or yahooooooooood!) it’s a matter of when. Let’s be real; someone, an employer, a client, a potential client and the NSA ( 😉 ) has already used a search engine to research you. So the question that needs to be asked; what did they see?

If you are job hunting, search engine results could (and increasingly do) determine if you get a job. It’s no secret that companies are using social media as part of the recruitment process. As Fox points out:

“It used to be that job candidates were judged on their resume, cover letter and references before the in-person interview. But now with social media, job candidates are being fully examined before even stepping foot into a human resources department”

Digital IdentityIt’s also no secret that résumés are less effective. In a January 2012 Wall Street Journal article Christina Cacioppo (of Union Square Ventures) stated:

“A résumé doesn’t provide much depth about a candidate. We are most interested in what people are like, what they are like to work with, how they think.”

How do Union Square Ventures find out “what people are like” and “how they think”? They “asked applicants to send links representing their ‘Web presence’, such as a Twitter account or Tumbler blog.”

An important fact to consider is that opinions about your professionally ability and personal character are being formed using your Web presence. How can you protect yourself? Some people simply opt out. They have decided that not engaging in the social Web will somehow protect them. Unfortunately it’s not as simple as that. Google’s own Chairman Eric Schmidt points out in his April 2013 book “The New Digital Age”:

“The true cost of remaining anonymous might be irrelevance.”

The good news is that you can protect yourself and shape those opinions. Here’s the proof; search for me and you will see my Follr Digital Identity Website is top of Google, number one organically. I’m OK with LinkedIn and Facebook coming in second and third because they represent part of my story (albeit a siloed portion of the whole thing). The important thing though is that you, Christina Cacioppo, Eric Schmidt and everyone else sees my version of my story:

Google Results

Still don’t think this is important? Schmidt has been very public on just how important this subject is:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results”

He adds:

“The shift from having one’s identity shaped off‐line and projected online to an identity that is fashioned online and experienced off‐line will have implications for citizen, states and companies as they navigate the new digital world. [] Your online identity in the future is unlikely to be a simple Facebook page; instead it will be a constellation of profiles, from every online activity.”

Cacioppo was hired “After she complied a profile comprising her personal blog, Twitter feed, LinkedIn profile, and links to social-media sites Delicious and Dopplr, which showed places where she had traveled.” so let’s be really real. If you haven’t searched for your name online you need to now! And no matter what you find start telling your story today with Follr.

Follr Adds Career Section To Digital Identity Platform With Integration of Job Data

Wappingers Falls, NY (January 8th, 2014) Follr, Inc., a SaaS (Service as a software) company specializing in Digital Identity, today announced the addition of a new career section to their professional networking platform. The data, from Indeed.com, is currently available to free and paid subscribers giving them access to an aggregation of job listings from thousands of Websites, including job boards, newspapers, associations, and company career pages.

Digital Identity

Using Follr, employers can also access skilled, active and passive, talent in a variety of professions while individuals can search through millions of available jobs. The addition of job data and employment-related meta search functionality is the first of several enhancements aimed at improving the companies recruitment services.

Stephen Fells

Stephen Fells

“The integration of job data is an integral part of the expansion of the Follr platform,“ said Stephen Fells, Follr CEO and Co-Founder adding “Follr users can now access job data provided by the leading source and most visited job site in the United States.”

Follr recommends that professionals take advantage of a variety of available resources to improve their resume with a focus on creating a Digital Identity Website. By doing so they are able to better market a wider source of skills, social influence, social media and personal attributes and history. Further leveraging the Follr network allows them to connect with other professionals and opportunities.

“Job hunting in 2014 is like nothing people have every experienced, quite simply job applicants need to do more than simply send in a single piece of paper with a historical list of job titles, dates and responsibilities” stated Follr Founder and Product Lead Mark Wayman. He added “Our users are now able to create a modern, responsive, Web-based and effective resume while simultaneously having direct access to available positions. Over the next few months we will announce additional recruitment based functionality.”

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based Digital Identity Websites and business networking tools to individuals and corporations. A Digital Identity Website allows an individual, company or brand to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used as an initial point of contact and represents an aggregation of all online and offline information. It is accessed by an enduring, easy to remember URL and represents a more complete picture and story in an increasingly digital world. Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

About Indeed:

Indeed is the #1 job site worldwide, with over 100 million unique visitors per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP.

Since 2004, Indeed has given job seekers free access to millions of jobs from thousands of company websites and job boards. As the leading pay-for-performance recruitment advertising network, Indeed drives millions of targeted applicants to jobs in every field and is the most cost-effective source of candidates for thousands of companies.

Founded by Paul Forster and Rony Kahan, Indeed is a subsidiary of Recruit Holdings Co., Ltd. Indeed has offices in Austin, Mountain View, New York and Stamford in the US, as well as offices in Dublin and London.


Follr, Inc.
Stephen Fells – CEO
(888) 201-5160