If I Google Your Name Right Now What Will I See?

Stephen Fells

Stephen Fells

More importantly, what will I think?

It’s not a matter of if you are googled (or binged or yahooooooooood!) it’s a matter of when. Let’s be real; someone, an employer, a client, a potential client and the NSA ( 😉 ) has already used a search engine to research you. So the question that needs to be asked; what did they see?

If you are job hunting, search engine results could (and increasingly do) determine if you get a job. It’s no secret that companies are using social media as part of the recruitment process. As Fox points out:

“It used to be that job candidates were judged on their resume, cover letter and references before the in-person interview. But now with social media, job candidates are being fully examined before even stepping foot into a human resources department”

Digital IdentityIt’s also no secret that résumés are less effective. In a January 2012 Wall Street Journal article Christina Cacioppo (of Union Square Ventures) stated:

“A résumé doesn’t provide much depth about a candidate. We are most interested in what people are like, what they are like to work with, how they think.”

How do Union Square Ventures find out “what people are like” and “how they think”? They “asked applicants to send links representing their ‘Web presence’, such as a Twitter account or Tumbler blog.”

An important fact to consider is that opinions about your professionally ability and personal character are being formed using your Web presence. How can you protect yourself? Some people simply opt out. They have decided that not engaging in the social Web will somehow protect them. Unfortunately it’s not as simple as that. Google’s own Chairman Eric Schmidt points out in his April 2013 book “The New Digital Age”:

“The true cost of remaining anonymous might be irrelevance.”

The good news is that you can protect yourself and shape those opinions. Here’s the proof; search for me and you will see my Follr Digital Identity Website is top of Google, number one organically. I’m OK with LinkedIn and Facebook coming in second and third because they represent part of my story (albeit a siloed portion of the whole thing). The important thing though is that you, Christina Cacioppo, Eric Schmidt and everyone else sees my version of my story:

Google Results

Still don’t think this is important? Schmidt has been very public on just how important this subject is:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results”

He adds:

“The shift from having one’s identity shaped off‐line and projected online to an identity that is fashioned online and experienced off‐line will have implications for citizen, states and companies as they navigate the new digital world. [] Your online identity in the future is unlikely to be a simple Facebook page; instead it will be a constellation of profiles, from every online activity.”

Cacioppo was hired “After she complied a profile comprising her personal blog, Twitter feed, LinkedIn profile, and links to social-media sites Delicious and Dopplr, which showed places where she had traveled.” so let’s be really real. If you haven’t searched for your name online you need to now! And no matter what you find start telling your story today with Follr.

Follr Announces Release of Digital Identity Software Platform for Businesses

Follr Business Includes ‘Social Stream’ Feature, an Innovative and Highly Visual Aggregation of Social Media Content

Wappingers Falls, NY (December 31st, 2012) Follr, Inc., today announced the release of Follr Business, a Web based SaaS (Software as a Service) product aimed at helping corporations create a local and mobile-enabled, social media based Web solution that aggregates their brand and Digital Identity. The product is the third released by the company joining Follr Personal and Follr Community.

A Follr Digital Identity business Website organizes and aggregates a company’s online information making it accessible via one memorable Website address. It additionally leverages employees and staff to protect a companies brand while simultaneously driving online traffic to official marketing channels like Facebook business pages and Twitter.

Stephen Fells

Stephen Fells

“The global population, personally and professionally, is just beginning to understand the importance of Digital Identity,“ said Stephen Fells, Follr CEO and Co-Founder adding “With the release of Follr Business we now have a complete suite of products to service Digital Identity needs irrespective of market segment or location.”

The advent of improved mobile technology and Web based ‘social’ services has led to a proliferation of choices for individuals, businesses and all types of organization. With these choices and the enormous growth in online sharing new opportunities and new problems have been created, opportunities Follr looks to amplify and problems it’s products help solve.

Follr Business helps companies who are overwhelmed with the complexities of not only social media but also technology and marketing in general. It has been developed using responsive design (often referred to as RWD), an approach to Web design that ensures an optimal viewing experience. The method results in minimal re-sizing, panning and scrolling when navigating using a multitude of devices including mobile phones and tablets.

It also includes ‘Social Stream’, an innovative and highly visual aggregation and representation of a companies social media content. Through one image, a visitor to a Follr Business Website can see and access tweets, blog posts, videos and other social media content published by a company.

Follr Social Stream - Digital Identity

Follr Business also provides access to local markets as a result of a relationship the company has with UBL Interactive, Inc. (UBL), a company that provides business owners and their representatives with a cost effective one-stop location for broad distribution of complete, accurate, and detailed business information.

Mark Wayman

Mark Wayman

“We have long felt that the small and medium business space has an overwhelming number of Web choices that are too technical to implement, require marketing expertise, are too expensive or combine all of these things,” stated Follr Co-Founder, Mark Wayman adding “Follr Business helps by addressing these problems and providing companies with everything they need for today’s consumer. As we enter 2013 we continue to work on cross product functionality and the addition of new features.”

Another problem addressed by Follr Business is social media use by employees. A rise in the creation of unofficial Facebook business pages and Twitter accounts by staff and in some instance clients has resulted in confusion among consumers. Follr Business helps reduce this problem by ensuring employees identify official marketing channels via their Follr Personal Digital Identity Websites. By taking advantage of the inherently viral benefits of modern day social communication, a business also gets exposure to the extended network of those same staff resources. This additionally helps Human Resource departments looking to implement social media policy.

Follr Business allows for document uploads, a custom domain name and social sharing, a way for visitors to share a company’s content and product information. Follr Business is a subscription based service.

About Follr, Inc.:
Follr, Inc. is a software company founded in 2011. Based in New York and California Follr provides Digital Identity Websites to individuals and corporations. Follr products include Follr Business, Follr Personal and Follr Community. Follr Business is a local and mobile enabled, social media based Website solution without the need for technical or marketing expertise. Aggregating a brand’s Digital Identity, it is a suite that represents the sum of everything online about a business and brand. Follr Personal aggregates all digitally available information about an individual making it available via one, short, domain name. It simultaneously serves as a social résumé, marketing aggregator and online business card. Follr Community helps associations, professional bodies, membership groups and societies better serve their members and students while simultaneously leveraging their network to reach a broader market.

About UBL Interactive and Universal Business Listing:
UBL Interactive, Inc. (UBLI) is based in Charlotte, NC, and operates Universal Business Listing at www.UBL.org. UBL provides business identity management tools for businesses large and small, SEO providers, advertising agencies and interactive marketers to help their customers distribute their business details as a trusted source across search engines, online Yellow Pages directories, 411 directory assistance, social networks and mobile devices. The company also offers reputation monitoring tools and a variety of premium Local SEO optimization services.

Forward-Looking Statements:
This news release may contain forward-looking statements. Forward-looking statements are indicated by words such as “expects,” “intends,” “anticipates,” “believes” and similar expressions. Our ability to achieve the results anticipated in such forward-looking statements is subject to risks and uncertainties, including, without limitation, our ability to successfully centralize and consolidate various support functions, in addition to general economic conditions, operating results, market acceptance of our solutions and other risks detailed from time to time in our reports filed with the Securities and Exchange Commission. These forward-looking statements are made in accordance with “safe harbor” provided by the Private Securities Litigation Reform Act of 1995 and no assurance can be given that the future results that are the subject of such forward-looking statements will be achieved. The Company undertakes no obligation to publicly update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise.


Follr, Inc.
Stephen Fells – CEO
(888) 201-5160

Follr Releases New Digital Identity Management Platform

Completely redesigned software product replaces Follr Digital Identity Websites administration system and rolls out significant feature enhancements.

Emeryville, CA (March 14th, 2012) Follr, Inc., today announced the release of a new version of their digital identity management product, a free Web based SaaS (Software as a Service) platform. The announcement follows a record increase in registrations, up 78% in February versus January and initial first quarter registrations up 51% versus the fourth quarter 2011.

The enhanced platform is available across all three company products; Follr Solo, Follr Community and Follr Business allowing the company to reach the widest possible audience. Follr’s digital identity Websites organize and aggregate an individual’s online information making it accessible via one memorable Website address.

This is third major announcement this year following the February release of Follr Community prefaced by a January announcement about the release of Follr Business. Follr Community helps associations, professional bodies, membership groups and societies better serve participants, grow member base and generate revenue. Follr Business is aimed at helping corporations leverage employees and staff to promote and protect the company brand while simultaneously driving online traffic to official marketing channels like Facebook business pages and Twitter. It also addresses human resource and compliance issues.

The new platform has been built with a focus on feature extensibility. The release includes detailed privacy controls, enhanced networking, contact grouping, improved search, tighter Facebook integration, more control over content and the ability to add documents.

Users can also add personal, professional, certification and language based tags which connections are able to endorse. Once a tag has been vouched for it increases users Follr score, a metric that makes you more visible within Follr. The Follr score is also used to prioritize internal Follr search results.

Mark Wayman

Mark Wayman

“The release of a new platform allows us to roll future features out quickly and easily,“ stated Follr Co-Founder, Mark Wayman adding “We are now working on the next set of features including enhanced designs, engagement (via social gaming mechanics), custom domain names and the integration of social influence tools Klout, PeerIndex and Kred.”

Paying subscribers have access to an expanded number of features including detailed analytics for both their external digital identity site and internal profile, the ability to add documents, add more Twitter and RSS feeds, customization options, increased reporting on profile visitors and the ability to add more tags. International addresses are also supported for the first time allowing the company to explore global growth.

Stephen Fells

Stephen Fells

“The social web is changing human communication but online silos like Facebook, Twitter and LinkedIn do not and have will accurately represent a person’s complete digital identity. As a result there is a move towards an ever increasing number of niche social networks,” said Stephen Fells, Follr CEO and Co-Founder adding “This evolution is one reason why Follr, via our hundreds of social profiles, ensures personal digital identities are fully represented.”

About Follr, Inc.:

Follr, Inc. is a software company founded in 2011. With offices in California and New York Follr provides Digital Identity Websites to individuals and corporations. A Digital Identity Website provides a list of profiles (Facebook, LinkedIn, Google+, Twitter, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users.

It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations.


Stephen M. Fells – CEO/Co-Founder
(845) 223-1729