“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

Deborah Gonzalez

Deborah Gonzalez

Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

Premium Seats at Premium Events = Premium Prices

When Super Bowl LI kicks off on Sunday, only a small fraction of those who are going to be watching will be so lucky as to be inside the NRG Stadium in Houston. With secondary market ticket prices starting at around $2,000, attending the game is not exactly a cheap affair. But make no mistake, it doesn’t take the secondary market to spend this kind of money to attend a sporting event.

As our chart illustrates, premium tickets for premium sporting events easily break an average fan’s annual ticket budget. According to Statista’s Digital Market Outlook, an average attendee of sporting events in the United States, one who ordered at least one ticket online, spent an average of $224 on online ticket purchases in 2016.

To find out more about the growing online ticketing, please refer to our complimentary market report “eServices: Event Tickets”.

This chart compares ticket prices for major sporting events to an average fan’s annual budget for online ticket purchases.

Infographic: Premium Seats at Premium Events = Premium Prices | Statista
You will find more statistics at Statista

Follr Feature – Professional and Personal Tags

The ‘Follr Tag’ feature allows you to not only describe yourself personally and professional but also to search and connect with a far broader range of people using very specific criteria.

Having logged into your account simply click on ‘Connections’ and then ‘Finder’:

Follr Digital Identity

Your search results are only as good as the quality of tags entered so make sure that for your own account and profile Website you enter as much information as possible and choose your tags (professional and personal) thoughtfully; this is also how others will find you.

Have questions we didn’t answer?  Want to know more? Ask us!

Follr Rewards Feature: Monetize Your Community Management Efforts

You can generate revenue through your Follr online community in many ways. Sell event tickets, offer paid subscriptions to access exclusive content, and even earn money by inviting others to do the same. With Follr Rewards, monetizing your online community efforts is easy as A-B-C. You can also easily track your rewards right from your Rewards Program Dashboard:

Follr Rewards Program

Follr Guide to Rewards:

1. Share Your Link

Grow your network, save your friends money and earn Follr Dollars you can use for upgrades and add-ons.

2. Friends Join Follr

Earn Follr Score points for every signup from your link. Your friends receive amazing savings thanks to you! Earn 1 point for each registration, 2 points if you are a Pro member.

3. Friend Upgrades

If anyone you invited upgrades, you earn Follr Dollars you can use to upgrade to Pro or to buy an add-on domain name. Earn $2 Follr Dollars for each registration, $5 Follr Dollars if you are a Pro member. It’s that simple. Create your own Follr Community today and get earning!

Now You Can See Which Social Network is The Most Effective

If you are a Follr Pro user you get detailed statistics that show you many things!

To access your statistics simply log into your account and click your profile image in the top right corner:

Follr Statistics

Click the ‘Statistics’ link which will show you the available reports:

Follr Statistics Choices

You can see who has visited your profile:

Follr Statistics Visitors

and also where people researched you. Are they more interested in your Facebook account or LinkedIn profile? This is invaluable information because it tells you where you should be focusing your marketing efforts:

Follr Statistics Clicks

Click here to create your Follr account today!

Follr and RebelMouse Integration

One of the most popular Follr features is “Social Wall” which aggregates individual and corporate social media. To see it in action visit a Follr Website:

stephenfells.com/wall

Did you know the feature also allows integration of RebelMouse content?

RebelMouse

RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like Follr it enables marketers and media companies to create real-time digital experiences across multiple channels at once and mobilizes communities around topics, interests and causes that matter. Adding RebelMouse to Follr provides for a very powerful platform.

NY Jets Rebel Mouse Follr Integration

To add RebelMouse content simply log into your Follr account or register today!

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr we can see that, in March, most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.