Social Media Aggregation – The Follr Social Wall Explained

One of the more irritating things about the social web is that everything is everywhere. You can get great information from Facebook, Twitter, Instagram and YouTube but you have to visit them individually to see all of your teams social media content. Unless, that is, your Website is a Follr Community.

Every Follr Community includes two versions of Social Wall, our content aggregation feature. On the home page you see the communitites own social media content:

Social Wall Home Page

It shows a real time feed of tweets, blog posts, videos and posts from all the major social networks giving you one place to see everything.

If you click the ‘Social Media’ link in the menu:

Social Wall Menu Link

you get to see an even more extensive aggregation of social media which additionally includes all content from the communities parent and associated content providers:

Social Wall Inner Page

Of course all of the content is responsive which means it will display on your mobile phone or tablet.

Create your Follr account today by clicking here!

Follr Community Feature: Activity Digest

Follr Behind the ScenesFor this week’s Follr Community Feature we’re highlighting ‘Activity Digest Emails’.

With your custom Follr Community, you’re able to send a weekly engagement email to all members summarizing that week’s activity. The email will highlight the most popular content, discussions, interactions, etc. Should there be a slow week with no activity, no email will be sent to avoid annoying, empty emails. This is a great way for members to be reminded of what they’re missing each week and to increase engagement!

Follr Activity Digest

The Follr Personal Profile Website – An Overview of Mobile

What is responsive design or RWD?

“Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

When you consider just how much mobile dominates peoples attention the time is rapidly approaching when we spend more time on our phone than watching TV. As a result the importance of having Web content present effectively on mobiles and tablets can’t be understated. So we have made sure that every Follr Personal Profile Website looks as good as it can on every phone:

And here is now it will look on an iPad:

The default information displayed can be changed so you have the choice of highlighting your Social Wall, links or Timeline:

We will continue to post details on other aspects of Follr via this blog. Please let us know what you think!

The Future of the Sports Fan Infographic

Performance Communications recently published this infographic detailing ‘The Future of the Sports Fan’ – you will see it contains some interesting and funny data 🙂

The data is based on “an in-depth look at the make-up of fan bases, the motivations behind fandom and distils the key trends affecting fan behaviour.”

To see a full size version of this graphic click here and to see the article click here.

The Future of the Sports Fan Infographic

Why Upgrade to Follr Professional?

People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them:

upg_socialSocial Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version.


upg_weblinksWeb Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50!


upg_docsDocuments – Add a printable résumé/CV, sales documents, product or company information, portfolio, anything really. This is only available to Pro users.


upg_eventsEvent Management – Make events, conferences and meetings more productive and valuable. Attendees make contacts before, during and after events.


upg_messagingMessaging – Free users can send up to 25 messages per month to connections. Pro users have unlimited messaging and can send up to 25 messages per month to non-contacts.


upg_statsStatistics – See who viewed your Follr Personal Website and internal profile. Also see which of your documents was downloaded.


upg_timelineMy Story – Add up to 100 professional or life events to your My Story when you upgrade. You can add up to 10 events with our free version.


upg_searchSearch Engines – It’s important that your site is found as easily as possible. Upgrade to Pro to set your own Title and Meta values and add Google Analytics tracking.


For more information click here.

Follr Releases Updated API

Leading fan engagement software platform leverages updated API to build on existing features further extending integration into external software platforms and technology

Wappingers Falls, NY (January 4th, 2017) Follr, Inc., a SaaS (Service as a software) company today announced the release of an updated API. The API is an integration platform as a service (iPaaS) and is a 100% native cloud application (NCA), multi-tenant platform that supports cloud-to-cloud, cloud-to-on-premises, on-premises-to-on-premises and B2B integration.

Follr Logo

Follr is a Software as a Service platform that empowers fans to communicate and better connect with other fans, a team, athlete or celebrity. It acts as a compliment to existing content, site and apps, building authentic, high-value relationships by simplifying marketing, administration and ecommerce. It simultaneously enables sport and entertainment franchises to better manage fan relationships, extend marketing, access currently latent revenue and protect their brand.

Mark Wayman

Mark Wayman

“It is clear from conversations we are having with sports and entertainment entities that fan data is a key and valuable asset, something Follr Profile Websites address perfectly,” stated Follr Product Lead Mark Wayman adding “The release of an updated API allows our partners to automate the creation of Profile Websites which is the first step in aggregating deep, rich personal data.”

The API supports real-time integration and elastically scales to meet high-volume providing access to the following user profile data via more than forty distinct and separate data points:

  • Contact Information
  • Education History
  • Employment History
  • Biographical Information

The data appears on a Follr Profile Website, a Website rich in personal and professional data.

Jeff Roberts

Jeff Roberts

“Our objectives have always included integrating Follr into the widest selection of online marketing platforms,” stated Follr Founder and CTO Jeff Roberts adding “The release of an updated API allows us to achieve that more effectively on all forms of software platform including proprietary, bespoke and custom solutions.”

The Follr API provides a mechanism to create, read and update Follr profiles programatically using a REST mechanism to implement the Create, Read and Update functions. Partners are assigned an API key and API secret pair used to sign each request. A valid request is a simple HTTP post containing either an XML or JSON input payload.

Documentation on the API can be found at docs.follr.com

The company will make additional announcements during the first quarter.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. Located in California and New York, Follr provides Web-based business and personal networking products that collectively enable fans to connect, market and generate revenue. Business entities in the sports and entertainment industries can use the Follr Platform as a communication, marketing and sales tool while simultaneously protecting their brand.

Follr Communities provide vibrant, social groups and event management tools to engage anyone around a membership, club, group, shared passion or interest. Each community

Follr Profile Websites enable individuals, companies and brands to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. They are personally branded Websites used as an initial point of contact and represent an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create and edit their Follr Profile Website and Follr Community. It additionally facilitates improved networking while providing access to millions of jobs.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

“Follr – Reinventing The Fan Experience”

Contact:

Follr, Inc.
(888) 201-5160
info@follr.com

What is the Value of Our Digital Identity?

Digital Identity“the opportunities digital identity presents, when managed carefully, are enormous.”

Last year Liberty Global, an “international cable company” who “connect people to the digital world [enabling] them to discover and experience its endless possibilities” released a study, ‘The Value of Our Digital Identity’, as part of its “Public Policy Series”. The study was conducted by The Boston Consulting Group, a “global management consulting firm and the world’s leading advisor on business strategy”.

Liberty Global described the study as:

“provid[ing] a new perspective on consumer attitudes and behaviors regarding the use of their Digital Identity and the resulting economic value across traditional industry sectors, web 2.0 players as well as the public sector.”

The study (accessible below) is the most detailed on Digital Identity ever released and it makes some fascinating observations not least about ‘conditions under which consumers are willing to share personal data’ and the impact of Digital Identity on economic growth. They describe “Digital Identity” as:

“the sum of all digitally available information about an individual”

They observe that “a quarter of the world‘s population will be members of online social networks by 2015” resulting “not only in increased information volume, but also completely new types of data.”

In terms of the evolution of human communication, we have long argued that we are at the very beginning of historical change. The combined advent of social, Web-based technology and smart mobile/cell phones has created global free speech but we are still in the infancy of fully comprehending what that truly means and the value of Digital Identity:

Source: The Boston Consulting Group

From an economic standpoint the report shines some positive light:

“digital data is already a growth driver in an otherwise flagging economy. While traditional industries shrank by up to 3.6% from 2008 through 2011 in Europe, data-intensive sectors – where the use of digital identity is a key component of business – thrived with annual growth rates between 15% (e-commerce) and up to 100% (Web 2.0 communities).”

adding:

“the value created through digital identity can be massive – at a 22% annual growth rate, applying personal data can deliver a €330 billion annual economic benefit for organisations in Europe by 2020.”

Even more substantial is their assertion that:

“Individuals will benefit to an even greater degree, as the consumer value will be more than twice as large: €670 billion by 2020. The combined total digital identity value could amount to roughly 8% of the EU-27 GDP.”

Follr Profile Websites solve the problem that “few individuals are in control of their digital identity” but the more exciting consideration is how we can help a bigger, global audience; “Digital identity is relevant not just to Web 2.0 companies, but to the economy as a whole.”

Another question is how does an individual, an organisation or a Government “embrace the new digital identity paradigm of responsibility, transparency and user control?”

To access the report in it’s entirety click here: The Value of Our Digital Identity.

Why Upgrade to Follr Professional?

People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them:

upg_socialSocial Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version.


upg_weblinksWeb Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50!


upg_docsDocuments – Add a printable résumé/CV, sales documents, product or company information, portfolio, anything really. This is only available to Pro users.


upg_eventsEvent Management – Make events, conferences and meetings more productive and valuable. Attendees make contacts before, during and after events.


upg_messagingMessaging – Free users can send up to 25 messages per month to connections. Pro users have unlimited messaging and can send up to 25 messages per month to non-contacts.


upg_statsStatistics – See who viewed your Follr Personal Website and internal profile. Also see which of your documents was downloaded.


upg_timelineMy Story – Add up to 100 professional or life events to your My Story when you upgrade. You can add up to 10 events with our free version.


upg_searchSearch Engines – It’s important that your site is found as easily as possible. Upgrade to Pro to set your own Title and Meta values and add Google Analytics tracking.


For more information click here.