The Micro-Sizing of Social Networks May Predict the Future

To suggest users are deserting social networks, especially Facebook, en masse is an exaggeration but the numbers and trends indicate there is a change in how people are using and viewing social networks.

In a 2013 Princeton University study (see: “Epidemiological modeling of online social network dynamics“) disease based data models predicted that by 2017 Facebook would lose 80% of the users it had in 2013. Some cite ‘Facebook Fatigue’ others just think it is the natural progression of the medium.

Bubonic Plague Bacteria courtesy of The Guardian

The Princeton Study has been criticized (see: Facebook’s reply), but the model was also run against MySpace prior to its rapid decline.

It’s not about attrition of any particular social network but how users are viewing and using them. With the Edward Snowden hoopla and concerns over the NSA violating our privacy, people have become acutely aware of what they are doing online and how it impacts their personal digital identity and legacy. Conversation also includes the impact of online sharing on children.

People are moving towards private social communities, or networks. The demand for these sorts of communities has been growing rapidly over the last year, meanwhile previous incarnations of such platforms have weakened, perhaps peeking before the demand was truly there.

What does this mean for the future of social networking? We will delve into that more in upcoming posts. What would your perfect social network offer? Large communities surrounding more intimate communities? A personal niche within the ecosystem? What do you think is next for social networking? A Follr Community?

An Example of Amazing Social Media Aggregation – The Follr Social Wall

One of the top Follr features is the Social Wall. To see this amazing feature working click here.

By connecting all of your social media accounts you can provide a single place for people to see everything about you, your team and your supporters club in real time. No more having to visit multiple places to see everything that is happening!

Follr Profile connection options are abundant

Set up is simple, you just enter your account names or social network URL’s into your ‘Social & Links‘ section of your Follr profile, save and it’s done, as shown in the image below:

Enter your links into your Follr profile and your social wall will be ready to go

Some favorite social networks include:

And if you want to add a social network that isn’t listed just let us know!

Bringing all of your content into one location allows for those that want to keep in touch with you to do so with one click and in one place.

Follr Social Wall Brings Your Social All to One Elegant Place

Save time and make sure you never miss any of the action!

The Micro-Sizing of Social Networks May Predict the Future

To suggest users are deserting social networks, especially Facebook, en masse is an exaggeration but the numbers and trends indicate there is a change in how people are using and viewing social networks.

In a 2013 Princeton University study (see: “Epidemiological modeling of online social network dynamics“) disease based data models predicted that by 2017 Facebook would lose 80% of the users it had in 2013. Some cite ‘Facebook Fatigue’ others just think it is the natural progression of the medium.

Bubonic Plague Bacteria courtesy of The Guardian

The Princeton Study has been criticized (see: Facebook’s reply), but the model was also run against MySpace prior to its rapid decline.

It’s not about attrition of any particular social network but how users are viewing and using them. With the Edward Snowden hoopla and concerns over the NSA violating our privacy, people have become acutely aware of what they are doing online and how it impacts their personal digital identity and legacy. Conversation also includes the impact of online sharing on children.

People are moving towards private social communities, or networks. The demand for these sorts of communities has been growing rapidly over the last year, meanwhile previous incarnations of such platforms have weakened, perhaps peeking before the demand was truly there.

What does this mean for the future of social networking? We will delve into that more in upcoming posts. What would your perfect social network offer? Large communities surrounding more intimate communities? A personal niche within the ecosystem? What do you think is next for social networking? A Follr Community?

Follr Releases Community Platform

Wappingers Falls, NY (May 22nd, 2014) Follr, Inc., a SaaS (Service as a software) company today announced the release of “Follr Communities“, a collaborative social media based platform that significantly extends the existing Follr product suite.

Follr Logo

The product enables clubs, groups or organizations to create an online community looking to engage members, students, employees or individuals around a common interest, product, brand or shared passion. As a single point of entry members of each Follr Community can organize events, market, communicate, share content and network.

Stephen Fells

Stephen Fells

“Follr Communities is a significant enhancement to our platform and a natural extension of our focus on providing a better way for people to connect,” said Stephen Fells, Follr CEO and Co-Founder adding “Networking of any type is now predominantly an online activity. As this move takes place Follr Communities serves as the solution for all forms of collaboration, something specific social silos fall short on.”

Follr Communities can be customized to match any brand or style and members have access to advanced features including:

  • Rich profiles – Members can create highly detailed Websites encouraging richer, more human connections. The profiles also help with online reputation management, pre-event networking and serve as an online resume.
  • Events – Members can create, manage and run events of all sizes within a community.
  • Automated Social Media – Social media content is distributed to multiple online marketing channels.
  • Social Wall – The Follr Social Wall ensures members see real time social media content from every marketing channel ensuring they never miss a tweet or post again.
  • Enhanced Chats and Messaging – News feed, threaded discussions and rich messaging functionality enhance community engagement.
  • Flexible Membership – Public, private or paid options are available enabling subscription communities with a revenue share for administrators.
  • Photos and Documents – Members can share photos and documents within their community.

“Follr Communities provides a feature set that will better support existing online groups especially with the rich data provided by Follr profiles,” stated Follr Founder and Product Lead Mark Wayman. He added “In doing so it appeals to a broad audience of online community members who are not served by existing simpler solutions.”

The company is seeing schools, universities and colleges build communities as a collaboration tool for students while causes, charities and not-for-profits are spreading their message and raising funds. Entertainment brands looking to build on and increase fan engagement can leverage Follr Communities as a hub for outreach while corporations looking to improve internal and external communication or more effectively administer projects will benefit. The company will be releasing additional features to Follr Communities over the remainder of the quarter.

About Follr, Inc.:

Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based business and personal networking products.

Follr Communities provide vibrant, social groups and event management tools to engage anyone around a membership, club, group, shared passion or interest.

Follr Profile Websites enable individuals, companies and brands to tell their story using a combination of personal or corporate history, social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. They are personally branded Websites used as an initial point of contact and represents an aggregation of all online and offline information. Accessed by an enduring, easy to remember URL they represent a more complete picture and story in an increasingly digital world.

The Follr network provides users with the ability to create and edit their Follr Profile Website and Follr Community. It additionally facilitates improved networking while providing access to millions of jobs.

The combination of Follr products uniquely provide “a better way to connect”™.

Follr is funded through Blossom Ventures. For more information see the company Website, Facebook or Twitter.

Contact:

Follr, Inc.
Stephen Fells – CEO
(888) 201-5160
steve@follr.com