The Follr Personal Profile Website – An Overview of Mobile

What is responsive design or RWD?

“Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

When you consider just how much mobile dominates peoples attention the time is rapidly approaching when we spend more time on our phone than watching TV. As a result the importance of having Web content present effectively on mobiles and tablets can’t be understated. So we have made sure that every Follr Personal Profile Website looks as good as it can on every phone:

And here is now it will look on an iPad:

The default information displayed can be changed so you have the choice of highlighting your Social Wall, links or Timeline:

We will continue to post details on other aspects of Follr via this blog. Please let us know what you think!

The Follr Personal Profile Website – An Overview of Mobile

What is responsive design or RWD?

“Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

When you consider just how much mobile dominates peoples attention the time is rapidly approaching when we spend more time on our phone than watching TV. As a result the importance of having Web content present effectively on mobiles and tablets can’t be understated. So we have made sure that every Follr Personal Profile Website looks as good as it can on every phone:

And here is now it will look on an iPad:

The default information displayed can be changed so you have the choice of highlighting your Social Wall, links or Timeline:

We will continue to post details on other aspects of Follr via this blog. Please let us know what you think!

Why Upgrade to Follr Professional?

People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them:

upg_socialSocial Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version.


upg_weblinksWeb Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50!


upg_docsDocuments – Add a printable résumé/CV, sales documents, product or company information, portfolio, anything really. This is only available to Pro users.


upg_eventsEvent Management – Make events, conferences and meetings more productive and valuable. Attendees make contacts before, during and after events.


upg_messagingMessaging – Free users can send up to 25 messages per month to connections. Pro users have unlimited messaging and can send up to 25 messages per month to non-contacts.


upg_statsStatistics – See who viewed your Follr Personal Website and internal profile. Also see which of your documents was downloaded.


upg_timelineMy Story – Add up to 100 professional or life events to your My Story when you upgrade. You can add up to 10 events with our free version.


upg_searchSearch Engines – It’s important that your site is found as easily as possible. Upgrade to Pro to set your own Title and Meta values and add Google Analytics tracking.


For more information click here.

What is the Value of Our Digital Identity?

Digital Identity“the opportunities digital identity presents, when managed carefully, are enormous.”

Last year Liberty Global, an “international cable company” who “connect people to the digital world [enabling] them to discover and experience its endless possibilities” released a study, ‘The Value of Our Digital Identity’, as part of its “Public Policy Series”. The study was conducted by The Boston Consulting Group, a “global management consulting firm and the world’s leading advisor on business strategy”.

Liberty Global described the study as:

“provid[ing] a new perspective on consumer attitudes and behaviors regarding the use of their Digital Identity and the resulting economic value across traditional industry sectors, web 2.0 players as well as the public sector.”

The study (accessible below) is the most detailed on Digital Identity ever released and it makes some fascinating observations not least about ‘conditions under which consumers are willing to share personal data’ and the impact of Digital Identity on economic growth. They describe “Digital Identity” as:

“the sum of all digitally available information about an individual”

They observe that “a quarter of the world‘s population will be members of online social networks by 2015” resulting “not only in increased information volume, but also completely new types of data.”

In terms of the evolution of human communication, we have long argued that we are at the very beginning of historical change. The combined advent of social, Web-based technology and smart mobile/cell phones has created global free speech but we are still in the infancy of fully comprehending what that truly means and the value of Digital Identity:

Source: The Boston Consulting Group

From an economic standpoint the report shines some positive light:

“digital data is already a growth driver in an otherwise flagging economy. While traditional industries shrank by up to 3.6% from 2008 through 2011 in Europe, data-intensive sectors – where the use of digital identity is a key component of business – thrived with annual growth rates between 15% (e-commerce) and up to 100% (Web 2.0 communities).”

adding:

“the value created through digital identity can be massive – at a 22% annual growth rate, applying personal data can deliver a €330 billion annual economic benefit for organisations in Europe by 2020.”

Even more substantial is their assertion that:

“Individuals will benefit to an even greater degree, as the consumer value will be more than twice as large: €670 billion by 2020. The combined total digital identity value could amount to roughly 8% of the EU-27 GDP.”

Follr Profile Websites solve the problem that “few individuals are in control of their digital identity” but the more exciting consideration is how we can help a bigger, global audience; “Digital identity is relevant not just to Web 2.0 companies, but to the economy as a whole.”

Another question is how does an individual, an organisation or a Government “embrace the new digital identity paradigm of responsibility, transparency and user control?”

To access the report in it’s entirety click here: The Value of Our Digital Identity.

Why Upgrade to Follr Professional?

People often ask what the difference is between the free version of Follr Personal and the paid version. There are lots of differences, here are some of them:

upg_socialSocial Stream – Follr Professional displays up to 30 posts from each social source going back up to 180 days. This is far more content than our free version.


upg_weblinksWeb Links – Add links to all of your profiles, blogs, services, Web sites and all other Web links that matter to you. With Follr Professional you can add up to 50!


upg_docsDocuments – Add a printable résumé/CV, sales documents, product or company information, portfolio, anything really. This is only available to Pro users.


upg_eventsEvent Management – Make events, conferences and meetings more productive and valuable. Attendees make contacts before, during and after events.


upg_messagingMessaging – Free users can send up to 25 messages per month to connections. Pro users have unlimited messaging and can send up to 25 messages per month to non-contacts.


upg_statsStatistics – See who viewed your Follr Personal Website and internal profile. Also see which of your documents was downloaded.


upg_timelineMy Story – Add up to 100 professional or life events to your My Story when you upgrade. You can add up to 10 events with our free version.


upg_searchSearch Engines – It’s important that your site is found as easily as possible. Upgrade to Pro to set your own Title and Meta values and add Google Analytics tracking.


For more information click here.

How Can You See Fan Activity From Your Community?

One of the most useful features of Follr Communities is daily, weekly or monthly emails that detail new members, content and activity.

These emails allow you to see:

  • Activity
  • Vouches
  • Connection Requests
  • Connections Accepted
  • Post Activity
  • Message
  • Profile
  • Follows
  • Rewards
  • News & Offers
  • Community Activity

To set up your notification preferences simply log into your account and then click your profile image top right. Click ‘My Account’:

Follr Notifications 1

then click ‘Notifications’ to see all of your choices and options:

Follr Notifications 2

Of course you can always opt out of the notifications if you don’t want to know what is going on 🙂

The Micro-Sizing of Social Networks May Predict the Future

To suggest users are deserting social networks, especially Facebook, en masse is an exaggeration but the numbers and trends indicate there is a change in how people are using and viewing social networks.

In a 2013 Princeton University study (see: “Epidemiological modeling of online social network dynamics“) disease based data models predicted that by 2017 Facebook would lose 80% of the users it had in 2013. Some cite ‘Facebook Fatigue’ others just think it is the natural progression of the medium.

Bubonic Plague Bacteria courtesy of The Guardian

The Princeton Study has been criticized (see: Facebook’s reply), but the model was also run against MySpace prior to its rapid decline.

It’s not about attrition of any particular social network but how users are viewing and using them. With the Edward Snowden hoopla and concerns over the NSA violating our privacy, people have become acutely aware of what they are doing online and how it impacts their personal digital identity and legacy. Conversation also includes the impact of online sharing on children.

People are moving towards private social communities, or networks. The demand for these sorts of communities has been growing rapidly over the last year, meanwhile previous incarnations of such platforms have weakened, perhaps peeking before the demand was truly there.

What does this mean for the future of social networking? We will delve into that more in upcoming posts. What would your perfect social network offer? Large communities surrounding more intimate communities? A personal niche within the ecosystem? What do you think is next for social networking? A Follr Community?