Manchester United Tops Football Rich List

Manchester United may not be on top of the Premier League table right now, but in purely commercial terms, the team from the North West of England is once again on top of the world. Thanks to a 33 percent revenue increase in the 2015/16 season, the 20-time English league champions leapfrogged Barcelona and Real Madrid to the top of Deloitte’s Football Money League 2017. Manchester United earned $736 million over the course of the past season, largely thanks to the club’s appeal as a global sports brand. The arrivals of Paul Pogba, Zlatan Ibrahimovic and charismatic manager José Mourinho in the past summer will likely help United to make even more money off the football pitch, even if it looks like they won’t be competing for the Premier League title this season.

In its annual ranking, published for the twentieth time this year, Deloitte ranks the largest football clubs around the world in terms of (non-transfer) revenues including matchday revenue (mostly ticket sales), revenue from broadcasting rights as well as revenue from other commercial activities (e.g. sponsorship deals, merchandising).

Interestingly, Manchester United also topped the Money League table when it was first published in 1996/97. Back then, the club’s revenue amounted to roughly $110m, illustrating how vastly the financial landscape of professional football (or soccer) has changed since the turn of the millennium.

This chart ranks the world’s largest football clubs in terms of non-transfer revenue generated in the 2015/16 season.

Infographic: Manchester United Tops Football Rich List | Statista
You will find more statistics at Statista

The Power of Social Media

We previously highlighted “Privacy – Does it Really Matter?” and “Social Media and Data as a Disruptor” from the Deloitte series “ON Social Insights.”

In this third and final video Deloitte’s Eric Openshaw (Vice Chairman and U.S. Technology, Media & Telecommunications Leader) talks to Margarita Kiwi of Stanford University. She talks about:

“I think that one of the interesting things that social media provides is discovery of employees who have passion in the enterprise. [] If you, as a manager, are looking for people who really love what they do, who are intrinsically motivated because they are curating, they are having conversations and things like that, then you can more efficiently allocate resources to them, so they can get better at what they do.”

It doesn’t matter if you eare talking about employees or fans; Follr provides a mechanism for organizations to not only identify those resources with passion but also helps those who are “shy”, are not able or are not willing to participate in social media marketing.

Social Media and Data as a Disruptor

A very select and diverse group of business executives and thought leaders were invited to explore how social data can be more effectively harnessed to deliver higher performance. The group explored three primary topics: how social data can more effectively drive business performance, how social data can be harnessed to disrupt markets and industries, and how social data privacy standards might evolve.

In this first video Joshua Kauffman of The Quantified Self, talks about social media and big data as a disruptor.

Joshua explains:

“The first thing to realize is that social data is really personal data, it’s really data that is about us and data that is about us can come from so many different places. [] The scope is vast, in fact I would say the scope is all encompassing.”

He adds:

“[Individuals] can generate and validate knowledge in the context of personal meaning. And so for large institutions and organizations the most important thing to contemplate right now is knowing that this is a mega trend, knowing that individuals are increasingly empowered with any number of new personal data tools. How can the large organizations and institutions empower those people in a way that is virtuous, in a way that has mutual benefit and ultimately in a way so that the individuals within these institution can be more productive and be doing it with more self knowledge?”

Organizations using Follr get to leverage fans, supporters and anyone interested in them to achieve these goals. Contact us today for more information.