Following the epic Australian Open finals this weekend, the next major sporting event is just around the corner to offer some welcome distraction from what else is happening in the world. When Super Bowl LI kicks off on Sunday, hundreds of millions of people around globe will be watching, enjoying the game, the show and everything that comes with it.
In the United States, Super Bowl TV viewership has risen sharply since the 1990s. For the past few years, it has been hovering around 110 million with the 2015 game setting an all-time U.S. television record at 114.4 million viewers. After a slight decline in viewership last year, this year’s Super Bowl is likely to beat the 2016 game, but can it break the record for the most-viewed TV program of all time?
Regardless of whether 110 or 115 million people will tune in, it’s numbers like these that explain why brands are willing to pay millions to advertise during the broadcast. After all, which company wouldn’t want its brand to be present at the biggest TV event of the year?
This chart shows how many people in the United States tune in to the Super Bowl every year.
You will find more statistics at Statista