America’s Most Wanted Sneaker Brands

Nike has recently rebuilt the self-lacing sneakers Michael J. Fox wore in his movie classic “Back to the Future II”. The actual consumer version called HyperAdapt 1.0 is set to be released Nov. 28. While not all sneakers are such intricate gadgets they certainly have become one of the most favored fashion accessory of today.

As our infographic shows, Nike is America’s most shopped for sports shoe brand. According to our Statista Survey Sports Brands US the brand named after the Greek goddess of victory has a rather comfortable lead with 47 percent of respondents saying they bought a pair in the past 2 years. The German brand Adidas comes second and New Balance makes third place.

This chart shows the share of customers who bought sport shoes by following brands in the last 2 years in the U.S. (in percent)

Infographic: America's Most Wanted Sneaker Brands | Statista
You will find more statistics at Statista

How Can You See Fan Activity From Your Community?

One of the most useful features of Follr Communities is daily, weekly or monthly emails that detail new members, content and activity.

These emails allow you to see:

  • Activity
  • Vouches
  • Connection Requests
  • Connections Accepted
  • Post Activity
  • Message
  • Profile
  • Follows
  • Rewards
  • News & Offers
  • Community Activity

To set up your notification preferences simply log into your account and then click your profile image top right. Click ‘My Account’:

Follr Notifications 1

then click ‘Notifications’ to see all of your choices and options:

Follr Notifications 2

Of course you can always opt out of the notifications if you don’t want to know what is going on 🙂

Follr Features – Your Personal Profile Website: Timeline

The Follr Timeline features allows you to tell your story in the most unique way!

Timelines gives others a far deeper understanding of who you are, what you’ve done and why connecting with you matters. Talk about your favorite team, a special memory, your life story or all of the above.

Digital Identity

For a live example visit:

stephenfells.com/timeline

For more information log into your account and start adding content today!

The Power of Social Media

We previously highlighted “Privacy – Does it Really Matter?” and “Social Media and Data as a Disruptor” from the Deloitte series “ON Social Insights.”

In this third and final video Deloitte’s Eric Openshaw (Vice Chairman and U.S. Technology, Media & Telecommunications Leader) talks to Margarita Kiwi of Stanford University. She talks about:

“I think that one of the interesting things that social media provides is discovery of employees who have passion in the enterprise. [] If you, as a manager, are looking for people who really love what they do, who are intrinsically motivated because they are curating, they are having conversations and things like that, then you can more efficiently allocate resources to them, so they can get better at what they do.”

It doesn’t matter if you eare talking about employees or fans; Follr provides a mechanism for organizations to not only identify those resources with passion but also helps those who are “shy”, are not able or are not willing to participate in social media marketing.

Major League Soccer Clubs Trail Europe’s Heavyweights in Value

Source: Statista

Over the past few years, soccer has enjoyed an increasing amount of success in the United States. The arrival of successful foreign players including David Beckham, Robbie Keane, Frank Lampard, Kaka, Pirlo David Villa has helped soccer boost its profile in the country.

Average MLS attendance reached 21,546 in 2015(1) and there are plans to expand the league with the addition of new teams.

Despite the league’s recent success, however, MLS clubs still trail Europe’s heavyweights in value. The Seattle Sounders is America’s top club, valued at $175 million. By contrast, Europe’s (and indeed the world’s) wealthiest club, Real Madrid, is valued at $3.3 billion.

LA Galaxy is worth $170 million. By contrast, the Englishman’s former club, Manchester United is valued at over $3.65 billion.

Infographic: Major League Soccer Clubs Trail Europe’s Heavyweights in Value | Statista

1. SoccerStadiumDigest.com

Will You Take The Blue Pill or The Red Pill?

Stephen Fells

Stephen Fells

Whether you love or loath science fiction you have to give it credit for preempting technological advances.

So here’s a quick quiz using a sci-fi stalwart; Star Trek. Can you name the modern day equivalent for these four Star Trek gadgets?

Star Trek Gadgets

If you said mobile phone (‘Handheld communicator’), GPS (‘Transporter Console’), Bluetooth (‘Communications Earpiece’) and iPad (‘PADD’ or ‘Personal Access Display Device’) you get full marks!

You have to love the app that makes your iPad look like a PADD. Now that’s backward compatibility 🙂

What I find most fascinating is that Star Trek originally aired almost 50 years ago! Which makes me wonder; what other sci-fi based prophetic claims can we expect to come true?

One episode of the 1997 TV series ‘The Outer Limits’ (“Stream of Consciousness“) is an interesting blend of science and fiction; specifically it centers on a world where people are connected to a network and can access all information via an electronic implant. Crazy? Perhaps not; British scientist Kevin Warwick reportedly experimented with a similar thing in 1998, only a year after “Stream of Consciousness” aired. Also consider that 10 years ago the US Food and Drug Administration (FDA) OK’d this type of technology and that we think nothing of pacemakers, a technology that keeps many people alive. Lastly I’ve seen the term ‘body Internet’ used several times. One use suggests implants can report insulin levels, via the Internet, to researchers (and ultimately doctors) to improve diabetes treatment.

Human Head BarcodeWe are at the very beginning of an historical change in the evolution of human communication – the way we connect has altered, the game has new rules and that change creates enormous opportunity. The combined advent of the social Web and mobile technology allows us to fulfill the innately human desire to belong and connect like never before. Individuals, businesses, brands and communities, in every part of the world, are increasingly sharing where they are, what they are doing and what they are thinking. This is taking place in real time and to an unlimited number of people via the new and inherently viral Internet. By leveraging countless layers of connections a single message is now magnified and exposed to a global audience. The world has changed.

But as we see and hear each other in a whole new light, as the world becomes increasingly connected, it is ever more complex and new problems are created. With more people now on Facebook than existed on the planet two hundred years ago, with generations sharing the minutia of their daily existence and with an abundance of choices in how to connect and circulate information there is a sense of confusion.

We now live in a world where our grand children will know significantly more about us than we will ever know about our parents and this raises questions. How will our message, our very identity, perhaps even our legacy be interpreted? The social Web provides a mechanism for global free speech but it has individuals concerned about just what information is available about them online. It has companies wondering how to control brand integrity, how to keep corporate information secure and how to effectively market via multiple new channels.

And these problems impact a worldwide audience. As we acknowledge these concerns we recognize the need to organize and represent every person and every organization simply and accurately.

Of course we are decades away from being able to mentally download instructions on how to fly a helicopter but is it crazy to imagine that computers will control aspects of our life? When will your reputation be impacted by what you say and do on the Internet?

Another question to consider; Brian Solis, “globally recognized as one of the most prominent thought leaders and published authors in new media”, states “Social influence is one of the hottest trends in social media” so at what point will your Klout score impact your ability to get a job? Is a resume useless?

Matrix Red Pill Blue PillI think these questions are rhetorical and aren’t based on a prophetic claim; you are already connected to a network, in fact many networks, and your daily existence increasingly depends on that fact. This isn’t science fiction, it’s the here and the now. Many are blind to it, others confused by it, some simply refuse to acknowledge it. Morpheus, what do you think?

“Unfortunately no one can be told what the [future] is, you have to see it for yourself. This is your last chance. After this there is no turning back. You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.

Remember, all I’m offering is the truth, nothing more. Follr me…”

An Example of Amazing Social Media Aggregation – The Follr Social Wall

One of the top Follr features is the Social Wall. To see this amazing feature working click here.

By connecting all of your social media accounts you can provide a single place for people to see everything about you, your team and your supporters club in real time. No more having to visit multiple places to see everything that is happening!

Follr Profile connection options are abundant

Set up is simple, you just enter your account names or social network URL’s into your ‘Social & Links‘ section of your Follr profile, save and it’s done, as shown in the image below:

Enter your links into your Follr profile and your social wall will be ready to go

Some favorite social networks include:

And if you want to add a social network that isn’t listed just let us know!

Bringing all of your content into one location allows for those that want to keep in touch with you to do so with one click and in one place.

Follr Social Wall Brings Your Social All to One Elegant Place

Save time and make sure you never miss any of the action!