The National Basketball Association (NBA) is the major sports league with most action on Instagram. According to data provided by InfluencerDB, the number of hashtags #NBA peaked at around 27.9k in June when the Golden State Warriors won the 2017 NBA Championship, defeating the Cleveland Cavaliers in the finals.
Even the National Football League (NFL) couldn’t beat this, accumulating 16.7k #NFL hashtags with the final games having been played in January 2017. The monthly count for September is slightly higher, standing at 17.5k. Maybe #NBA beats #NFL because the audience is sitting closer to the action during the games and smartphone photos yield better results that way.
Nike has recently rebuilt the self-lacing sneakers Michael J. Fox wore in his movie classic “Back to the Future II”. The actual consumer version called HyperAdapt 1.0 is set to be released Nov. 28. While not all sneakers are such intricate gadgets they certainly have become one of the most favored fashion accessory of today.
As our infographic shows, Nike is America’s most shopped for sports shoe brand. According to our Statista Survey Sports Brands US the brand named after the Greek goddess of victory has a rather comfortable lead with 47 percent of respondents saying they bought a pair in the past 2 years. The German brand Adidas comes second and New Balance makes third place.
This chart shows the share of customers who bought sport shoes by following brands in the last 2 years in the U.S. (in percent)
You will find more statistics at Statista
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