America’s Most Polarizing Brands

Source: Statista

Due to some players kneeling during the national anthem to protest police brutality against black people in the United States and the subsequent hostile response from the president, the NFL has been dominating headlines recently. The issue is highly politicized, with opinions largely split down party lines. In fact, as a survey by Morning Consult shows, it has become one of the most polarizing brands in the country.

When looking at favorability, the NFL enjoys a net score of 38 percent among Clinton voters. When subtracting the share of Trump voters giving a negative rating from those giving a favorable one, the result is a score of -24 percent. For Republican voters, this makes it one of the least popular brands, with only CNN and the New York Times receiving a lower score in this list -28 percent and -25 percent, respectively.

Unsurprisingly, the most polarizing brand is Trump Hotels. With a 99 percentage point difference, Trump voters recorded a net favorability of 48 percent, while the hotels count as one of the least-liked brands among Democrats with a net score of -52 percent.

Most Polarizing Brands Infographic

America’s Most Wanted Sneaker Brands

Nike has recently rebuilt the self-lacing sneakers Michael J. Fox wore in his movie classic “Back to the Future II”. The actual consumer version called HyperAdapt 1.0 is set to be released Nov. 28. While not all sneakers are such intricate gadgets they certainly have become one of the most favored fashion accessory of today.

As our infographic shows, Nike is America’s most shopped for sports shoe brand. According to our Statista Survey Sports Brands US the brand named after the Greek goddess of victory has a rather comfortable lead with 47 percent of respondents saying they bought a pair in the past 2 years. The German brand Adidas comes second and New Balance makes third place.

This chart shows the share of customers who bought sport shoes by following brands in the last 2 years in the U.S. (in percent)

Infographic: America's Most Wanted Sneaker Brands | Statista
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How Americans Spend Their Time

Source: Statista

What activities does a stereotypical American day consist of? According to the Bureau of Labor Statistics, American men spend more time enjoying leisure and sports activities than women as well as eating and drinking. Women tend to spend more time cleaning, shopping and caring for other household members than their male counterparts. They also do approximately 30 minutes more housework then men every day.

This chart shows average hours per day spent on activities in 2015.

Infographic: How Americans Spend Their Time | Statista
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