The World’s Highest-Paid Female Athletes

Source: Statista

Tennis is one of the few sports in the world with equal prize money between the sexes (at least at Grand Slam level), which is a big part of the reason the sport has dominated Forbes’ list of the highest paid female athletes. But the list has shown some signs of more diversity in terms of disciplines over the past years – compared to the 2020 and 2023 editions, which feature nine tennis players out of the ten highest-earning female athletes.

Polish player Iga Swiatek topped the list of the highest-paid female athlete last year, with almost $24 million in estimated total income earned on and off the court. Chinese-American skier Eileen Gu and fellow tennis player Coco Gauff follow behind, both with earnings topping $20 million in 2023. While Gu’s price money was negligible due to an injury, the athlete was able to bring in big bucks nevertheless in deals with brands like Mengniu Dairy and Anta in China as well as Louis Vuitton and Victoria’s Secret in the Western World. Gauff also made more money off the court than on it, appearing as the face of Baker Tilly, Bose and UPS while also promoting for Marvel.

The discrepancy between on-court performance and off-the-field earnings also affected several other tennis players due to injuries, maternity breaks and partial retirement – like in the cases of Venus Williams, Naomi Osaka and Emma Raducanu.

The list also included gymnast Simone Biles in 2022 and 2021, who ranked 16th in 2023. More former non-tennis entries are South Korean golfer Jin Young Ko and Indian badminton player P.V. Sindhu in 2021.

None of the highest-paid female athletes made the top 50 in Forbes’ most current edition of the highest-paid athletes list which looked at earnings between May 2022 and April 2023.

Infographic: The World's Highest-Paid Female Athletes | Statista

Americans Love the NFL, But Change Is Looming

Source: Statista

While Baseball is often referred to as “America’s favorite pastime”, the NFL has long surpassed the MLB as the nation’s favorite professional sports league. For several reasons, including first and foremost its better suitability for television, football flew by baseball as Americans’ favorite sport to watch in the 1960s and hasn’t looked back since. In recent years, baseball has even been surpassed by basketball, as younger audiences prefer the action-packed, star-studded NBA over what many young viewers consider the dragging affair of a three-hour baseball game.

According to recent findings from Statista’s Global Consumer Survey, the NFL remains the number 1 among major professional sports leagues in the U.S., at least for now. While 52 percent of self-declared sports fans follow the National Football League, compared to 42 percent for the NBA and 31 percent who follow the MLB, looking at the youngest group of respondents reveals a worrying trend for NFL executives. Among 16- to 25-year-olds, the NFL only plays second fiddle to the NBA, with just 33 percent of young sports fans following the league. The NBA reaches 40 percent of Gen X fans, who are overall less likely to follow any professional sports leagues than their older compatriots.

Americans Love the NFL, But Change Is Looming