Super Bowl Ad Prices Doubled in a Decade

When Super Bowl LI kicks off on February 5, the NFL championship won’t be the only title that’s on the line. With more than a hundred million viewers glued to the TV in the U.S. alone, marketers and advertisers will compete for the unofficial title “Most Memorable Super Bowl Spot”.

Since 2007, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.4 million to $4.8 million, making it by far the most expensive time slot U.S. television has to offer – a 30-second spot during the Academy Award ceremony is less than half the price. It’s a price that brands are willing to pay though. Last year, Super Bowl TV ad spend in the U.S. amounted to $445 million when including pre- and post-game programming. According to Kantar Media that is roughly equivalent to the combined ad revenue of the four major broadcast networks in an average week.

In return for their investment, advertisers not only get a huge audience (111.9 million viewers in 2016) but an audience that sticks around: during the 2013 Super Bowl, only 0.7 percent of the audience tuned away during commercial breaks. The average tuneaway rate during regular TV programming is five times as high. Consumers tend to pay special attention to Super Bowl ads, as agencies typically try to honour the prestigious occasion with especially witty and often funny ads.

This chart shows TV ad rates during the TV broadcast of the Super Bowl in the United States from 2007 to 2016.

Infographic: Super Bowl Ad Prices Doubled in a Decade | Statista
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The Future of the Sports Fan Infographic

Performance Communications recently published this infographic detailing ‘The Future of the Sports Fan’ – you will see it contains some interesting and funny data 🙂

The data is based on “an in-depth look at the make-up of fan bases, the motivations behind fandom and distils the key trends affecting fan behaviour.”

To see a full size version of this graphic click here and to see the article click here.

The Future of the Sports Fan Infographic

America’s Most Wanted Sneaker Brands

Nike has recently rebuilt the self-lacing sneakers Michael J. Fox wore in his movie classic “Back to the Future II”. The actual consumer version called HyperAdapt 1.0 is set to be released Nov. 28. While not all sneakers are such intricate gadgets they certainly have become one of the most favored fashion accessory of today.

As our infographic shows, Nike is America’s most shopped for sports shoe brand. According to our Statista Survey Sports Brands US the brand named after the Greek goddess of victory has a rather comfortable lead with 47 percent of respondents saying they bought a pair in the past 2 years. The German brand Adidas comes second and New Balance makes third place.

This chart shows the share of customers who bought sport shoes by following brands in the last 2 years in the U.S. (in percent)

Infographic: America's Most Wanted Sneaker Brands | Statista
You will find more statistics at Statista