Manchester United Tops Football Rich List

Manchester United may not be on top of the Premier League table right now, but in purely commercial terms, the team from the North West of England is once again on top of the world. Thanks to a 33 percent revenue increase in the 2015/16 season, the 20-time English league champions leapfrogged Barcelona and Real Madrid to the top of Deloitte’s Football Money League 2017. Manchester United earned $736 million over the course of the past season, largely thanks to the club’s appeal as a global sports brand. The arrivals of Paul Pogba, Zlatan Ibrahimovic and charismatic manager José Mourinho in the past summer will likely help United to make even more money off the football pitch, even if it looks like they won’t be competing for the Premier League title this season.

In its annual ranking, published for the twentieth time this year, Deloitte ranks the largest football clubs around the world in terms of (non-transfer) revenues including matchday revenue (mostly ticket sales), revenue from broadcasting rights as well as revenue from other commercial activities (e.g. sponsorship deals, merchandising).

Interestingly, Manchester United also topped the Money League table when it was first published in 1996/97. Back then, the club’s revenue amounted to roughly $110m, illustrating how vastly the financial landscape of professional football (or soccer) has changed since the turn of the millennium.

This chart ranks the world’s largest football clubs in terms of non-transfer revenue generated in the 2015/16 season.

Infographic: Manchester United Tops Football Rich List | Statista
You will find more statistics at Statista

Super Bowl Ad Prices Doubled in a Decade

When Super Bowl LI kicks off on February 5, the NFL championship won’t be the only title that’s on the line. With more than a hundred million viewers glued to the TV in the U.S. alone, marketers and advertisers will compete for the unofficial title “Most Memorable Super Bowl Spot”.

Since 2007, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.4 million to $4.8 million, making it by far the most expensive time slot U.S. television has to offer – a 30-second spot during the Academy Award ceremony is less than half the price. It’s a price that brands are willing to pay though. Last year, Super Bowl TV ad spend in the U.S. amounted to $445 million when including pre- and post-game programming. According to Kantar Media that is roughly equivalent to the combined ad revenue of the four major broadcast networks in an average week.

In return for their investment, advertisers not only get a huge audience (111.9 million viewers in 2016) but an audience that sticks around: during the 2013 Super Bowl, only 0.7 percent of the audience tuned away during commercial breaks. The average tuneaway rate during regular TV programming is five times as high. Consumers tend to pay special attention to Super Bowl ads, as agencies typically try to honour the prestigious occasion with especially witty and often funny ads.

This chart shows TV ad rates during the TV broadcast of the Super Bowl in the United States from 2007 to 2016.

Infographic: Super Bowl Ad Prices Doubled in a Decade | Statista
You will find more statistics at Statista

The Future of the Sports Fan Infographic

Performance Communications recently published this infographic detailing ‘The Future of the Sports Fan’ – you will see it contains some interesting and funny data 🙂

The data is based on “an in-depth look at the make-up of fan bases, the motivations behind fandom and distils the key trends affecting fan behaviour.”

To see a full size version of this graphic click here and to see the article click here.

The Future of the Sports Fan Infographic

America’s Most Wanted Sneaker Brands

Nike has recently rebuilt the self-lacing sneakers Michael J. Fox wore in his movie classic “Back to the Future II”. The actual consumer version called HyperAdapt 1.0 is set to be released Nov. 28. While not all sneakers are such intricate gadgets they certainly have become one of the most favored fashion accessory of today.

As our infographic shows, Nike is America’s most shopped for sports shoe brand. According to our Statista Survey Sports Brands US the brand named after the Greek goddess of victory has a rather comfortable lead with 47 percent of respondents saying they bought a pair in the past 2 years. The German brand Adidas comes second and New Balance makes third place.

This chart shows the share of customers who bought sport shoes by following brands in the last 2 years in the U.S. (in percent)

Infographic: America's Most Wanted Sneaker Brands | Statista
You will find more statistics at Statista