The Follr Personal Profile Website – An Overview of Mobile

What is responsive design or RWD?

“Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

When you consider just how much mobile dominates peoples attention the time is rapidly approaching when we spend more time on our phone than watching TV. As a result the importance of having Web content present effectively on mobiles and tablets can’t be understated. So we have made sure that every Follr Personal Profile Website looks as good as it can on every phone:

And here is now it will look on an iPad:

The default information displayed can be changed so you have the choice of highlighting your Social Wall, links or Timeline:

We will continue to post details on other aspects of Follr via this blog. Please let us know what you think!

Social Media Manager vs. Online Community Manager: Same or Different?

Source: Vanessa DiMauro

Slide1One recent morning I saw a post in one of my LinkedIN groups asking “what is the difference between a social media manager and an online community manager?” Easy, I thought, and offered a quick response on my mobile … “Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!”

Ahh, but wait. This may require more words than I can manage on that little screen. So, naturally, I turned to trusty Google to see what others have said on this topic. Among the first mentions I came across was a CMSWire which discussed the confusion between social media and online community management, and suggested the two roles have become blurred.

In my view, the confusion often begins with job descriptions, which are rarely written by actual practitioners. For larger organizations new to these rapidly evolving specialties, they strive to find and describe the commonalities rather than highlight the differences in the two roles.
Next, I sought out my trusted peers and colleagues to see and hear what they had to say. In a post by the very knowledgeable Blaise Grimes-Viort from the UK firm e-Moderation, he shared the following definitions of these two roles:

· Community Manager: Operates from deep within the company, managing customer relationships with a brand or product, and each other. Potentially she can be a fully Enterprise Community Manager, involved in facilitating efficient inter-team and staff communication and collaboration. She is focussed on the flow of information and knowledge, strengthening relationships and promoting productive collaboration, which may include moderation and hosting of both micro- and macro-events on the company’s community platform. Placement within the Organization chart is more likely to be connected to Editorial, Product development, Business development, and Marketing. In addition, I would add Customer Service/Support to the list of org chart nodes above.

· Social Media Manager: Operates from the edges of the company, managing brand recognition and reputation outside of the scope of the brand website. He is focused on listening and evaluating brand perception, planning campaigns and promotional material or initiatives to promote the company’s message, building and leveraging social networks on social platforms such as Twitter and Facebook to facilitate depth of communication. He will usually be found within the Organisation chart connected to Marketing, PR, and Sales.

Another aspect of the blurring and overlap in roles is the type of organization doing the hiring — what is the business focus for the role? Business-to-business (B2B) and consumer companies have very different requirements. In consumer organizations, the community focus is individual consumers, and consumers generally frequent public social media channels with broad reach and large numbers. On the other hand, B2B organizations focus on building customer intimacy using channels such as online communities, customer councils and executive briefing centers along with offline outreach. For B2B, the desired relationship is deeper, just as the purchase cycle may be longer, revenue potential much greater and the depth of engagement (think suppliers and partners as well as customers) may be much greater and more complicated. In B2B organizations the social media manager is part of marketing and PR, facing outward for the most part. The B2B community manager has some outward responsibilities, but is connected to more core operations at the firm.

These distinctions are especially visible in the success measures for each role – the key performance indicators. Of course, both roles may share responsibility for a number success metrics and will need to partner effectively to deliver results. Here is a short tabulation of key B2B success measures, the role involved and the organizational accountability path.

B2B Success Measure Role Accountability
Drive leads Social Media Manager Marketing
Raise awareness of products or services Social Media Manager Marketing
Visibility of company, products, services or thought leaders Social Media Manager Marketing
Increase sales Social Media Manager Sales
Event attendance Social Media Manager on public channels, Community manager on community channels Marketing
Customer questions about how to use a product or service Community Manager Customer Service
Learn from customers (e.g. feedback into product development) Community Manager Product Management/R&D
Customer retention / satisfaction Community Manager Sales
Call center reduction/ Improve customers’ ability to get help from each other Community Manager Customer Service
Increase utilization of the products Community Manager Product Management

Note that in the B2B world, where customers tend to be other organizations purchasing complex and expensive products and services, the lines between the social media manager and the community manager roles can be more clearly defined than in consumer space. B2B and consumer prospects have very different information and relationship needs, and when the sale is made the customers require very different levels of ongoing engagement and support. The overlap between the B2B social media and online community manager roles is usually much less than for those roles at a B2C firm.

“Managing Online Risk: Apps, Mobile, and Social Media Security” Book Released Featuring Stephen Fells

Deborah Gonzalez

Deborah Gonzalez

Managing Online Risk: Apps, Mobile, and Social Media Security“, authored by Deborah Gonzalez, is a definitive resource that provides an overview of the risk mitigation strategies, solutions and best practices to address liability and security concerns arising from corporate online and digital activity.

The book, based on content aggregation, seeks out and integrates the most recent and best information available. Chapter 3, “Reputation and Identity” includes an interview with Follr CEO Stephen Fells.

The book presents readers with tools and resources to better understand the security and reputational risks of online and digital activity, as well as information on how to mitigate those risks and minimize potential loss. The tools and resources include case studies; industry and expert profiles; lessons learned; overview of relevant laws, regulations, and professional guidelines by industry; sample policies, disclaimers and online community guidelines; and more.

In addition the book has a companion Website (www.mangingonlinerisk.com) that offers the latest updates and resources.

managing-online-risk-book-cover

The book contains ten chapters focusing on security and risk management concern in the digital and online environment. The chapters are:

Chapter 1: Risk Management Digital Style
Chapter 2: Internal and External Risks
Chapter 3: Reputation and Identity
Chapter 4: The New Workforce
Chapter 5: Big Data
Chapter 6: Approaches to Content
Chapter 7: Compliance
Chapter 8: Currency and Campaigns
Chapter 9: Digital Succession
Chapter 10: The Future of Online Security

To purchase the book visit Amazon.com.

Follr Feature – Professional and Personal Tags

The ‘Follr Tag’ feature allows you to not only describe yourself personally and professional but also to search and connect with a far broader range of people using very specific criteria.

Having logged into your account simply click on ‘Connections’ and then ‘Finder’:

Follr Digital Identity

Your search results are only as good as the quality of tags entered so make sure that for your own account and profile Website you enter as much information as possible and choose your tags (professional and personal) thoughtfully; this is also how others will find you.

Have questions we didn’t answer?  Want to know more? Ask us!

Follr Rewards Feature: Monetize Your Community Management Efforts

You can generate revenue through your Follr online community in many ways. Sell event tickets, offer paid subscriptions to access exclusive content, and even earn money by inviting others to do the same. With Follr Rewards, monetizing your online community efforts is easy as A-B-C. You can also easily track your rewards right from your Rewards Program Dashboard:

Follr Rewards Program

Follr Guide to Rewards:

1. Share Your Link

Grow your network, save your friends money and earn Follr Dollars you can use for upgrades and add-ons.

2. Friends Join Follr

Earn Follr Score points for every signup from your link. Your friends receive amazing savings thanks to you! Earn 1 point for each registration, 2 points if you are a Pro member.

3. Friend Upgrades

If anyone you invited upgrades, you earn Follr Dollars you can use to upgrade to Pro or to buy an add-on domain name. Earn $2 Follr Dollars for each registration, $5 Follr Dollars if you are a Pro member. It’s that simple. Create your own Follr Community today and get earning!

Now You Can See Which Social Network is The Most Effective

If you are a Follr Pro user you get detailed statistics that show you many things!

To access your statistics simply log into your account and click your profile image in the top right corner:

Follr Statistics

Click the ‘Statistics’ link which will show you the available reports:

Follr Statistics Choices

You can see who has visited your profile:

Follr Statistics Visitors

and also where people researched you. Are they more interested in your Facebook account or LinkedIn profile? This is invaluable information because it tells you where you should be focusing your marketing efforts:

Follr Statistics Clicks

Click here to create your Follr account today!

Follr and RebelMouse Integration

One of the most popular Follr features is “Social Wall” which aggregates individual and corporate social media. To see it in action visit a Follr Website:

stephenfells.com/wall

Did you know the feature also allows integration of RebelMouse content?

RebelMouse

RebelMouse is a content platform for the social, mobile web. It is redefining publishing and content marketing by helping content travel farther, faster, and be shared more widely. Like Follr it enables marketers and media companies to create real-time digital experiences across multiple channels at once and mobilizes communities around topics, interests and causes that matter. Adding RebelMouse to Follr provides for a very powerful platform.

NY Jets Rebel Mouse Follr Integration

To add RebelMouse content simply log into your Follr account or register today!