You built a community, now what? Sitting there by yourself isn’t a lot of fun. How do you find others to join you and share your community?
Since most communities are based on interests, hobbies or brands, they will usually appeal to a fairly widespread audience. The question is how do you find that audience? Twitter is the perfect place.
To keep it simple and quick, since we would rather have you building your community and enjoying it, we present…
3 Quick Steps to Find and Connect with your Community on Twitter.
- Identify Your Community Keywords
Think of these as the 5-7 best words to describe your community focus. Write down the key words you would or those that someone interested in your community might search for.
If you aren’t sure what words are best, refer to the tags that you included when you initially built your community. Those would be the search words or terms that someone would use to find your community.
- “The Twitter”
Twitter is the holy-grail of search. If it is out there being discussed, you will find it on Twitter. Twitter has great search features, whether it is the standard search on any Twitter page, or the advanced search, you will get some amazing results.
Some people like to search for hashtag specific topics. It’s an option but results are limited to the words only with the # in front of them. An open search without the hashtag will return many more choices. Try to search without the hashtag first, then use the hashtag if the results are overwhelming. To refine the search, add additional words to the search to focus more on the target conversations and people.
- Follow and Share
Now that you found people, follow them. When you follow them you might also want to reply to the message that led you to them, you could retweet it, or reply to it, and mention the common interest. But don’t ask them to join you just yet!! Wait until the individual replies to your message, then keep the conversation going. When it feels right mention your community and share the link, ask them to stop by and tell you what they think.
Be a conversationalist. Include your community in your conversations, the topic, and even share posts that are there, invite people to the conversation.
Add your Community link to your bio, and become an authority on your Community focus. In no time instead of looking for your community, your community will be finding you on Twitter.
Happy Community Building!