While Sunday’s Super Bowl broke plenty of records (along with the hearts of some Patriots fans), the TV ratings record was not one of them. NBC’s telecast of the game drew an average audience of 103.4 million viewers, more than 10 million short of the all-time record set by Super Bowl XLIX in 2015.
As our chart illustrates, Super Bowl TV viewership has risen sharply since the 1990s. For the past few years, it had been hovering around 110 million before seeing its first more significant decline this year. Super Bowl LII marks the third consecutive year-over-year decline in TV viewership, though interest remains at a high level when looking at the long-term trend.