America’s Most Polarizing Brands

Source: Statista

Due to some players kneeling during the national anthem to protest police brutality against black people in the United States and the subsequent hostile response from the president, the NFL has been dominating headlines recently. The issue is highly politicized, with opinions largely split down party lines. In fact, as a survey by Morning Consult shows, it has become one of the most polarizing brands in the country.

When looking at favorability, the NFL enjoys a net score of 38 percent among Clinton voters. When subtracting the share of Trump voters giving a negative rating from those giving a favorable one, the result is a score of -24 percent. For Republican voters, this makes it one of the least popular brands, with only CNN and the New York Times receiving a lower score in this list -28 percent and -25 percent, respectively.

Unsurprisingly, the most polarizing brand is Trump Hotels. With a 99 percentage point difference, Trump voters recorded a net favorability of 48 percent, while the hotels count as one of the least-liked brands among Democrats with a net score of -52 percent.

Most Polarizing Brands Infographic

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr we can see that, in March, most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.

Only One Thing Matters Now!

Gary Hopkins

Gary Hopkins

The only thing that matters in the next 8 months , is not who the new coach is , not necessarily who the next President is , but how the USA maintains the impetus , goodwill and momentum it has in securing the rights to host the 2026 World Cup: nothing is more important at this time to the future of the game in the USA and we must not let the crushing loss in Trinidad to get in the way.

I was in Trinidad 28 years ago when Paul Caliguiri’s volley sent a bunch of College and Semi Pro kids to the Italia ’90 World Cup. There were about 50 USA fans there that day. Frankly, you could not compare the fight and mental strength of that team with what we all witnessed Tuesday night, Sadly it was a devastatingly poor and depressing display: with the impact on USA’ s soccer reputation, crushing.

In the USA the knives are out , the critics circling, and the US Soccer Team and Program under vitriolic scrutiny. Of course Bruce had to go , no manager withstands such a loss (he had the dignity to do it quickly and with frank honesty. He knows he failed, he knows his players let him down on the night) As for Sunil , he should suffer neither the praise for South Africa and Brazil , nor the full responsibility for our failure on Russia. Players win and lose games and should have beat a Trinidad 2nd Team.

The fact is the USA is not a particularly talented team and hasn’t been for a decade. It would take a brave man to say any team in that period was better than the 1994 or 2002 Teams. Qualifying out of the Hex has always been an easy formality and in fairness they have traditionally battled hard and punched above their weight in the Group stage, until the real pressure of the last 16 devours them. This time it came early!

us-soccer-trinidadBlame who you want , but I don’t remember Pulisic waiting around to be discovered , bemoaning poor coaching or complaining about not making a travel team. The best make it happen themselves , or die trying. The one’s that win you World Cups certainly do.

I still believe the future is bright , but big changes are needed. We have some great talent on playing fields and streets throughout the country. We have some of our brightest prospects playing all over Europe. We have a vibrant MLS and an increasingly impressive slate of 2nd Division teams. We have a soccer infrastructure in place that should allow us to have a brutally tough self examination period but come out the better for it. We all want the same thing: the USA to develop 16 super talented mentally tough soccer players that can help us win a World Cup. Frankly, I don’t care if that happens under the tutelage of FC Dallas , NYCFC, FC Shalke or Borussia Dortmund nor do the fans and neither should USA Soccer. (One things seems clear handing out 4m participation medals isn’t working ) A returning World Cup in 26 will go a long way to focusing on this.

Equally, lets make sure we appreciate how far soccer in the US has come in the past 30 years , lick our wounds and use it to “kick on” to the next level from a base infinitely stronger than we were in 1990 and let’s make sure the soccer voting world hears this.
Today , only securing the ’26 World Cup matters.

5 Tips to Jump Start Your Online Community

Whether starting a new community, or moving an existing one, the foundation is the strength of the conversations and content within it. Those conversations go a long way to assure longevity of the community.

Life, online or off, is built on a series of relationships, those with our family, friends, and fellow fans. Part of the process is the introduction and sharing of basic information, to establish a comfort level and open channels of communications.

Creating this comfort then allows the community to connect more with each other by sharing common interests, goals and ideas. Building upon the contribution of each member you will then see a more organic growth in the community as well as “natural moderators” will begin to establish themselves to help in maintaining the desired tone and direction of the community.

These 5 “no fail” tips and techniques will help you keep your focus, refine your tone and build a strong and engaged community with longevity.

East Fishkill Spurs

1. Be Welcoming, Be Disarming
Each time a new member joins your community give them the opportunity to introduce themselves. The best way to do this is to establish a set of between three and five questions for each member to answer.

Making these questions fun and non-threatening will encourage the new community members to engage, be at ease and “let their hair down”. Of course, the tone of the community will determine how “silly” these questions would be, but keeping it “light” will help gain more interaction from your community members.

Some sample questions along these lines are:

  • “Who is your favorite player?”
  • “Tell us how you became a fan”
  • “What was the best goal we ever scored?”

It’s like an online icebreaker. Ask silly, even ridiculous, questions of your members. Don’t be afraid, even in a serious forum, this allows people to connect in ways that are non-threatening and create a comfortable environment despite the tone of the serious topic that might be involved.

Believe it or not it is often more difficult for someone to share serious answers than silly answers.

2. It’s OK to Lurk
Everyone was new to online communities at one point. Try to encourage interaction and engagement, but recognize that some people might just want to watch (lurk) and adjust before they dive in.

Often times those that spend the most time lurking end up being the most engaged in the long run. Some people just need more time to adjust and acclimate to a new environment.

It is actually preferable to have someone lurk and acclimate to the tone of a community rather than jump in prematurely and risk being misunderstood, this could result in a lot of turmoil within a community.

3. Encourage Engagement, Be Appreciative, Be an Example
Actively engaged community members create opportunities for existing or new members to connect with each other, establishing a solid communal relationship. Be sure to thank people for posting, also try to positively acknowledge participation at any level.

Be a guide, or a sign post, direct your community to great content of community members, inside the community or outside, and bring the conversations to them. Be an example, by linking and sharing outside content but housing the discussion within your community.

4. Promote Great Community Contributions and Content
A solid community needs to be fed to continue to grow that community. That food is demonstrated by promoting the community and member contributions. Make it a habit to regularly promote your community members.

The conversations and sharing are the lifeblood.into other social networks. By doing this you will be promoting your community and the members, helping others find you and ensuring a continued growth in your community.

5. Appreciate Everything, Don’t Take Community for Granted
Appreciate your community. Understand that each and every member has made a choice to be a part of the community, and recognize that it’s a choice for them to remain in the community.

Never take your community for granted, if you do you will discover that they can quickly move on to what they perceive to be “Greener Pastures”. Keep it fresh, keep it lively. This is where building a community on a topic you are passionate about makes it a lot easier to grow and maintain.

If you keep these 5 tips top of mind, and try to make a habit of doing these things, you will guarantee your success is building and nurturing an amazing community!

Iceland Is The Smallest Nation To Reach The World Cup

Source: Statista

People in Iceland are looking forward to another summer packed with thrilling action on the soccer field after their national team qualified for the 2018 World Cup last night. Iceland beat Kosovo 2-0, securing the precious ticket to the tournament in Russia, continuing one of soccer’s greatest fairytales. Iceland’s emergence as a soccer power has been surprising given that the country only has a population of 340,000 people. Kosovo has a population nearly six times larger and it’s roughly equivalent to the number of inhabitants in Santa Ana, California. Despite its serious shortage in manpower, however, Iceland has managed to punch well above its weight on the soccer pitch in recent years.

The tiny nation’s remarkable performances can be attributed to a plan formulated almost two decades ago. That saw heavy investment in indoor sports complexes and heated pitches as well as a sharp focus on education and coaching in particular. That resulted in the country producing some 600 qualified coaches, 400 of whom have a UEFA B license, equating to one coach per 825 inhabitants. England has one coach per 11,000 inhabitants.

According to Yahoo! Sports, Paraguay competed in the 1930 World Cup with a population of 860,000 people. However, that tournament did not actually involve qualification so it is better to compare Iceland’s achievement with that of Trinidad and Tobago. The Caribbean island nation qualified for the 2006 World Cup in Germany with a population of 1.3 million people. As impressive as that achievement was, Iceland have made it to Russia with less than a quarter of Trinidad and Tobago’s population.

Sports Infographic

Which Sports League Sees the Most Action on Instagram?

Source: statista.com

The National Basketball Association (NBA) is the major sports league with most action on Instagram. According to data provided by InfluencerDB, the number of hashtags #NBA peaked at around 27.9k in June when the Golden State Warriors won the 2017 NBA Championship, defeating the Cleveland Cavaliers in the finals.

Even the National Football League (NFL) couldn’t beat this, accumulating 16.7k #NFL hashtags with the final games having been played in January 2017. The monthly count for September is slightly higher, standing at 17.5k. Maybe #NBA beats #NFL because the audience is sitting closer to the action during the games and smartphone photos yield better results that way.

Sports Infographic