When Super Bowl LI kicks off on Sunday, only a small fraction of those who are going to be watching will be so lucky as to be inside the NRG Stadium in Houston. With secondary market ticket prices starting at around $2,000, attending the game is not exactly a cheap affair. But make no mistake, it doesn’t take the secondary market to spend this kind of money to attend a sporting event.
As our chart illustrates, premium tickets for premium sporting events easily break an average fan’s annual ticket budget. According to Statista’s Digital Market Outlook, an average attendee of sporting events in the United States, one who ordered at least one ticket online, spent an average of $224 on online ticket purchases in 2016.
To find out more about the growing online ticketing, please refer to our complimentary market report “eServices: Event Tickets”.
This chart compares ticket prices for major sporting events to an average fan’s annual budget for online ticket purchases.
The Six Nations Championship, the northern hemisphere’s premier rugby union tournament, gets underway. Reigning Grand Slam champions England will begin their campaign against France at Twickenham, hoping to continue their remarkable 13-match unbeaten streak of 2016. Elsewhere, opening weekend fixtures will see Scotland clash with Ireland at Murrayfield, and Italy take on Wales at the Stadio Olimpico.
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With all the hype surrounding the Super Bowl, it’s easy to forget that in the end, it is still a sporting event. However, if it weren’t for the spectacular halftime show, the parties and the special commercials airing during the broadcast, the Super Bowl probably wouldn’t be the global event it has become over the years.
Consequently, it doesn’t necessarily come as a surprise that not even 6 in 10 Americans say that the actual game is their favorite thing about the Super Bowl. That is according to Statista’s 2017 Super Bowl Survey, which found that the commercials are Americans’ second favorite thing about the whole Super Bowl experience.
This chart shows what Americans love most about the Super Bowl.
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Following the epic Australian Open finals this weekend, the next major sporting event is just around the corner to offer some welcome distraction from what else is happening in the world. When Super Bowl LI kicks off on Sunday, hundreds of millions of people around globe will be watching, enjoying the game, the show and everything that comes with it.
In the United States, Super Bowl TV viewership has risen sharply since the 1990s. For the past few years, it has been hovering around 110 million with the 2015 game setting an all-time U.S. television record at 114.4 million viewers. After a slight decline in viewership last year, this year’s Super Bowl is likely to beat the 2016 game, but can it break the record for the most-viewed TV program of all time?
Regardless of whether 110 or 115 million people will tune in, it’s numbers like these that explain why brands are willing to pay millions to advertise during the broadcast. After all, which company wouldn’t want its brand to be present at the biggest TV event of the year?
This chart shows how many people in the United States tune in to the Super Bowl every year.