Follr Community Feature: Activity Digest

Follr Behind the ScenesFor this week’s Follr Community Feature we’re highlighting ‘Activity Digest Emails’.

With your custom Follr Community, you’re able to send a weekly engagement email to all members summarizing that week’s activity. The email will highlight the most popular content, discussions, interactions, etc. Should there be a slow week with no activity, no email will be sent to avoid annoying, empty emails. This is a great way for members to be reminded of what they’re missing each week and to increase engagement!

Follr Activity Digest

An Example of Amazing Social Media Aggregation – The Follr Social Wall

One of the top Follr features is the Social Wall. To see this amazing feature working click here.

By connecting all of your social media accounts you can provide a single place for people to see everything about you, your team and your supporters club in real time. No more having to visit multiple places to see everything that is happening!

Follr Profile connection options are abundant

Set up is simple, you just enter your account names or social network URL’s into your ‘Social & Links‘ section of your Follr profile, save and it’s done, as shown in the image below:

Enter your links into your Follr profile and your social wall will be ready to go

Some favorite social networks include:

And if you want to add a social network that isn’t listed just let us know!

Bringing all of your content into one location allows for those that want to keep in touch with you to do so with one click and in one place.

Follr Social Wall Brings Your Social All to One Elegant Place

Save time and make sure you never miss any of the action!

Leveraging Technology To Power Online Communities

In the following video, from the Flight to Freedom event held in San Diego, CA, Follr CEO Stephen Fells discusses how Follr technology is powering online communities and helping organizations distribute content while protecting brand and generating revenue.

The event, for entrepreneurs, investors and philanthropists “is designed to enhance collaboration between the vibrant entrepreneurial community in Bay Area and other groups around the world.”

Flight To Freedom Small

Information about this years Flight To Freedom event will be posted shortly. In the interim click here.

You Need to Know: The 2 Main Types of Community Performance Statistics!

Follr MetricsAs you start building your online social community, it can be hard to gauge how well (or not-so-well) you’re doing. Different community performance statistics mean different things and certain communities’ success are more reliant on certain measures of performance than others. Here we attempt to break down the two major types of performance indicators for any online community, and provide tips on how to better manage and increase your desired metrics!

Two broad types of Performance Indicators:

1. REACH

Reach is one general sub-category of community performance. On the most basic level, reach can translate to metrics like the number of page views, clicks, and new members. Additionally, reach can be more literal – as in the geographical reach you have according to the physical location of your members, and even the spread of your members’ ages. The former are basic measures of reach you’ll want to increase by:

  1. Including relevant and clever content, as well as 2-3 related hashtags per post
  2. Directly tagging “key,” socially-savvy members in posts and comments

The latter, more literal metrics of reach are imperative to building a rich and diverse community. Take time once a week or so to visit some of your members’ profiles and get an idea of these reach statistics.  Increase geographic and chronological reach by:

  1. Posting content applicable to all ages and ethinicities
  2. Specifically asking certain groups of people to chime in on topic discussions. Example: asking #NewEnglanders to share their favorite weekend road trip spot, even if your community is focused on Midwest travel & tourism.

2. ENGAGEMENT

Once you’ve got a steady stream of members visiting your community, you’ll start to be more concerned with engagement. Engagement is a broad term for how and how often your members interact with community content and other community members. Some solid engagement metrics to live by are time spent on your site, the number of comments and/or discussion posts, and the diversity of topics members touch on. Smart community builders can hone in on certain “gem” members who frequently interact with several other members on several different topics. Direct message these members and thank them for being such a vibrant edition to your online community! Do you have any tips on increasing reach or engagement? Feel free to share in the comments section below!