7 Great Tips for Promoting Your Online Community

by Laura Johnson on May 19, 2015

Promoting Online Community Follr Blog 7Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that!

1. Create a Short Video Create a short video in which you introduce yourself and the community and elaborate on why you started this journey. It doesn’t need to be particularly long or fancy – 2-3 minutes will do. Simply visualizing you, the face of the community, will entice potential new members to join and give a much-appreciated sense of transparency. Embed it in the welcome text of your community and your email invitations (See #2).

2. Invite Your Target Audience If you’ve decided to create a community, hopefully you already have an idea of who your members will be and have a target audience in mind. Once you have email lists, send a thoughtful, well-constructed invitation with a link to join and brief overview of your community’s focus and features. Up and coming community platform, Follr’s power email capability makes this so easy.

3. Make your Business Card & Email Signature do Double Duty This may seem like a no-brainer, but not nearly enough community managers do this: add your community link to your business card and email signature. This is a great way to make all types of people aware of your community and a great conversation starter when you exchange business cards at networking events. If you ask me, business cards and resumes are slowly but surely becoming obsolete thanks to platforms like Follr and LinkedIn so take advantage of email and add your link there too.

4. Get Involved in Similar Communities Visit blogs, groups and forums where your target audience is likely to be hanging around. Introduce yourself and join the conversation. Once you’re established in the community, casually invite members to take a look at a piece of content or a post on your community to entice them in.

5. Take Advantage of Existing Followers Take advantage of any traction you have on other social media platforms and blast out your link there. Facebook, Twitter, LinkedIn, Instagram, and don’t forget your Facebook and LinkedIn groups as well. P.S. Use that hashtag!

6. Use a Hashtag This seems simple but come up with one short hashtag for your community and use it religiously. Photos, updates, content, you name it – it should all be searchable by your community hashtag. Check out more great things to do with hashtags here.

7. Send Newsletters Weekly or bimonthly send out a short newsletter via email to your members. Let them know what’s going on in the community, highlight new members and give the community a heads up on upcoming events or promotions.


Stephen Fells

Stephen Fells

We are excited to announce that Follr CEO Stephen Fells will speak at a Dutchess County Regional Chamber of Commerce event on cloud computing. The event takes place tomorrow – May 19th – and is being held at IBM, 2455 South Road, Poughkeepsie, NY.

At the event Stephen, a member of the Chamber’s IT Committee, will discuss how cloud computing offers opportunity and savings to businesses small and large. Various technologies, products and platforms will be discussed and there will be a live, online demonstration of cloud based file sharing tool Google Drive. He will be joined by Anna Sisung, Director of Cloud Computing and Analytics at Marist College and Frank De Gilio, IBM’s Chief Cloud Architect. All three speakers will also participate in an open panel discussion where attendees can ask questions related not only to cloud computing but also technology in general.


The event is free to members of the chamber of commerce. To register click here: web.dcrcoc.org.

About IBM:

IBM is a globally integrated technology and consulting company headquartered in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world’s most talented people to help solve problems and provide an edge for businesses, governments and non-profits.

Innovation is at the core of IBM’s strategy. The company develops and sells software and systems hardware and a broad range of infrastructure, cloud and consulting services.

Today, IBM is focused on five growth initiatives – Cloud, Big Data and Analytics, Mobile, Social Business and Security. IBMers are working with customers around the world to apply the company’s business consulting, technology and R&D expertise to enable systems of engagement that deliver dynamic insights for businesses and governments worldwide.

About Marist College:

Marist College, recognized for excellence by U.S. News & World Report, Time, and “The Princeton Review,” and by “Barron’s Best Buys in College Education,” is noted for its leadership in the use of technology to enhance the teaching and learning process.

Founded in 1929, Marist’s 210-acre campus overlooks the Hudson River in the heart of the historic Hudson Valley, midway between New York City and Albany, the state capital.

What started as a school for the training of future Marist Brothers has developed into one of the leading colleges of the arts and sciences in the nation. Marist is ecumenical in character and reflects the ideals of the founder of the Marist Brothers, St. Marcellin Champagnat: commitment to excellence in education, a pursuit of higher human values, and dedication to the principle of service.

Marist is dedicated to helping students develop the intellect and character required for enlightened, ethical, and productive lives in the global community of the 21st century.


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