Can Serena Make it 23?

Former world number one Serena Williams kicked off her Australian Open campaign in style, beating the Swiss hopeful Belinda Bencic 6:3 6:4 on Tuesday. The No.2 seed Williams, formerly known to start tournaments off slow and get into the rhythm as they progress, couldn’t afford a slow start this time around, as Bencic posed a serious threat to Serena’s quest for a 23rd Grand Slam title. After all, Bencic had won their last encounter in Toronto two years ago.

Currently tied with Steffi Graf at 22 Grand Slam wins, Williams is on the brink of surpassing Steffi Graf to become the single most successful tennis player in the open era. As our chart illustrates, no active player is even close to matching Williams’ Grand Slam resume and should she finally reach 23 titles, it will likely be a record for the ages.

This chart ranks active female tennis players by the number of Grand Slam titles they won.

Infographic: Can Serena Make it 23? | Statista
You will find more statistics at Statista

Do You Know Which Social Network Works Best For You?

If someone wants information about you, where do they look first? Is it a social network, a Website, some other online location? Which social network provides the most information, the most complete picture of you?

Today, our information is all over the Web but by using Follr we can see that, in March, most people went to Twitter to research me followed by Facebook and then LinkedIn.

Follr Social Media Data

Along with this data Follr also provides me with reports on:

  • who specifically viewed my Follr account
  • how many times my Follr account was viewed
  • what specific page they looked at
  • what files they downloaded.

To see your stats simply log into your account and click the triangle icon next to your profile image in the top right of the screen:

Social Media Statistics

With so much time wasted on social media, social marketing and social networking (they are distinct and separate things) it’s vital that you focus on platforms, services and Websites that get you the most bang for your buck or RIO (return on investment) in business speak. The best place to start is Follr – start today by creating your profile at follr.com.

Super Bowl Ad Prices Doubled in a Decade

When Super Bowl LI kicks off on February 5, the NFL championship won’t be the only title that’s on the line. With more than a hundred million viewers glued to the TV in the U.S. alone, marketers and advertisers will compete for the unofficial title “Most Memorable Super Bowl Spot”.

Since 2007, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.4 million to $4.8 million, making it by far the most expensive time slot U.S. television has to offer – a 30-second spot during the Academy Award ceremony is less than half the price. It’s a price that brands are willing to pay though. Last year, Super Bowl TV ad spend in the U.S. amounted to $445 million when including pre- and post-game programming. According to Kantar Media that is roughly equivalent to the combined ad revenue of the four major broadcast networks in an average week.

In return for their investment, advertisers not only get a huge audience (111.9 million viewers in 2016) but an audience that sticks around: during the 2013 Super Bowl, only 0.7 percent of the audience tuned away during commercial breaks. The average tuneaway rate during regular TV programming is five times as high. Consumers tend to pay special attention to Super Bowl ads, as agencies typically try to honour the prestigious occasion with especially witty and often funny ads.

This chart shows TV ad rates during the TV broadcast of the Super Bowl in the United States from 2007 to 2016.

Infographic: Super Bowl Ad Prices Doubled in a Decade | Statista
You will find more statistics at Statista

Social Media Aggregation – The Follr Social Wall Explained

One of the more irritating things about the social web is that everything is everywhere. You can get great information from Facebook, Twitter, Instagram and YouTube but you have to visit them individually to see all of your teams social media content. Unless, that is, your Website is a Follr Community.

Every Follr Community includes two versions of Social Wall, our content aggregation feature. On the home page you see the communitites own social media content:

Social Wall Home Page

It shows a real time feed of tweets, blog posts, videos and posts from all the major social networks giving you one place to see everything.

If you click the ‘Social Media’ link in the menu:

Social Wall Menu Link

you get to see an even more extensive aggregation of social media which additionally includes all content from the communities parent and associated content providers:

Social Wall Inner Page

Of course all of the content is responsive which means it will display on your mobile phone or tablet.

Create your Follr account today by clicking here!

Follr Community Feature: Activity Digest

Follr Behind the ScenesFor this week’s Follr Community Feature we’re highlighting ‘Activity Digest Emails’.

With your custom Follr Community, you’re able to send a weekly engagement email to all members summarizing that week’s activity. The email will highlight the most popular content, discussions, interactions, etc. Should there be a slow week with no activity, no email will be sent to avoid annoying, empty emails. This is a great way for members to be reminded of what they’re missing each week and to increase engagement!

Follr Activity Digest

The Follr Personal Profile Website – An Overview of Mobile

What is responsive design or RWD?

“Responsive design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

When you consider just how much mobile dominates peoples attention the time is rapidly approaching when we spend more time on our phone than watching TV. As a result the importance of having Web content present effectively on mobiles and tablets can’t be understated. So we have made sure that every Follr Personal Profile Website looks as good as it can on every phone:

And here is now it will look on an iPad:

The default information displayed can be changed so you have the choice of highlighting your Social Wall, links or Timeline:

We will continue to post details on other aspects of Follr via this blog. Please let us know what you think!

The Future of the Sports Fan Infographic

Performance Communications recently published this infographic detailing ‘The Future of the Sports Fan’ – you will see it contains some interesting and funny data 🙂

The data is based on “an in-depth look at the make-up of fan bases, the motivations behind fandom and distils the key trends affecting fan behaviour.”

To see a full size version of this graphic click here and to see the article click here.

The Future of the Sports Fan Infographic

Follr Community Feature #2: Social Feed

Follr Behind the ScenesFor our second installment of #BehindTheScenes (for part one see Follr Community Feature #1: Advanced Messaging), we’re taking a look at Follr’s “Social Feed”.

Follr’s Social Feed allows you to combine all of your social network, blog and community content – up to 40 social media platforms! – into one, easy-to-digest social feed. Easily browse your Facebook, Twitter, LinkedIn and Pinterest news feeds, right alongside each other, or toggle amongst them with one click! And better yet, seamlessly syndicate any piece of content to ALL of them with one click! Not only does information come in via Follr Social Feed, but it can blasted out as well. If that’s not a good reason to create your Follr Profile today, we don’t know what is!

Follr Social Feed